McGrath Foundation Shines At Vivid Sydney

McGrath Foundation Shines At Vivid Sydney
SHARE
THIS



Vivid Sydney and the McGrath Foundation are encouraging Australians to participate in an innovative light installation which will create a shining message of support for those touched by breast cancer.

This unique projection, called the McGrath Foundation Mosaic, will be unveiled in May this year at the world’s largest festival of light, music and ideas, Vivid Sydney.

People are invited to upload their photos and messages of support online that portray the faces and stories of those touched by breast cancer at the McGrath Foundation Mosaic website.

From there, all photos will combine to create an inspiring mosaic image of thousands of Australians, including the late Jane McGrath, which will be projected onto the façade of the AMP Building at Circular Quay during Vivid Sydney.

Minister for Trade, Tourism and Major Events Stuart Ayres said the McGrath Foundation initiative was an exciting collaboration for Vivid Sydney.

“Each year Vivid Sydney presents innovative, thought-provoking lighting installations that provide visitors with an opportunity to interact with art and technology. The McGrath Foundation Mosaic is another example of this ethos and will provide a message of support while shining a light on the valuable work of the McGrath Foundation,” Ayres said.

McGrath Foundation chief executive officer, Petra Buchanan, said the Foundation is thrilled to be part of Vivid Sydney for the first time this year.

“The McGrath Foundation Mosaic reflects the many faces and stories of those touched by breast cancer. With 43 Australian women diagnosed every day, this unique installation allows us to shine a light on the prevalence of the disease and gives Australians the chance to show their support,” she said.

Everyone who uploads their photo and message of support will also have the chance to win a trip for four people to Sydney to see the McGrath Foundation Mosaic shine at Vivid Sydney, the world’s largest festival of light, music and ideas 2016.

A number of high profile ambassadors have already shown their support, including Natalie Bassingthwaighte, Johanna Griggs and Mick Fanning, who have all posted their photos and heart-felt words to feature in the mosaic.

To view photos and messages already featuring on the mosaic, or to post your own photo and message of support, visit www.mcgrathfoundation.com.au/mosaic

Please login with linkedin to comment

home timber & hardware koalas

Latest News

Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards
  • Media

Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards

  The Gourmet Traveller team has uncovered the best restaurants around the country to bring you the finalists for the 2022 Gourmet Traveller Restaurant Awards in the October issue of Gourmet Traveller, on sale today. Due to ongoing restrictions, The Gourmet Traveller Restaurant Award winners will be announced via a virtual announcement on October 24, […]

Spark Foundry Wins Voyages Indigenous Tourism’s Media
  • Media

Spark Foundry Wins Voyages Indigenous Tourism’s Media

Publicis’ Spark Foundry has been appointed to manage the media strategy, planning and buying responsibilities for Voyages Indigenous Tourism Australia, following a highly-competitive pitch. Owned by the Indigenous Land and Sea Corporation (ILSC), Voyages Indigenous Tourism Australia offers experience-based holidays in Australia’s most iconic wilderness locations, including Ayers Rock Resort in the Red Centre, Northern […]

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]