The real estate agency has embarked upon a creative partnership with canvas Group which will focus on every facet of brand, design and content.
The “co-working” partnership will see a team of twelve from Canvas Group housed at the McGrath Pymont Head Office. The team will be a mix of designers, art directors, creative directors, digital designers and developers, collaborating with McGrath’s existing Marketing Technology team.
McGrath CEO Eddie Law (pictured left) said, “it is important that we continue to raise the bar in areas that drive results with an ability to streamline the process in delivering an outstanding creative marketing platform offer and customer experience for our own network and our clients in a cost-effective and efficient manner.”
Law also feels this approach will be a positive for the real estate agency as a whole.
“Bringing the Canvas Group into our space will enable a depth of creative energy, resources
and output that until now has been outsourced to a variety of providers.
A consistency of brand, content and messaging will allow our entire agent network and internal business units to have access to an inhouse agency to service their local design and campaign needs in an efficient, nimble and cohesive way.”
Canvas Group has won a number of creative awards, including World Brand Design Society Top 100 Global Agency 2019/2020, Mumbrella Publish Awards Website of the Year 2020, NSW Tourism Awards Destination Marketing Gold 2019, Australian Magazine Awards Digital Brand of the Year Finalist 2019 and more.
Jorge Castillo, Co-Founder and Chief Creative Officer of the Canvas Group (pictured right in featured image) said, “there was such a synergy, energy and excitement around our first collaboration with the redesign and relaunch of the McGrath website in what was a technically complex project spanning many months.”
“It broke the traditional model of a client and agency relationship. We felt like an in-house team sharing
a like-minded energy and passion to deliver the very best in terms of creative design and functionality.”
McGrath and Canvas Group have worked together since mid-2019 on the relaunch of mcgrath.com.au and on the McGrath Report 2021.
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