McDonald’s in Portugal has had to issue a swift and grovelling apology after a Halloween promotion for its ice-cream Sundaes managed to infuriate the Irish.
The promotion was called “Sundae bloody Sundae” and offered customers a two-for-one ice-cream deal with a strawberry topping.
However, “Sunday Bloody Sunday” is an infamous time in Irish history when British soldiers shot and killed 14 unarmed men in 1972 who were protesting for a united Ireland in Derry in the north. The massacre later immortalised in U2’s 1983 classic hit of the same name.
The unfortunate Sundae promotion soon made it onto social media and caused the outrage you’d expect.
For its part, Macca’s immediately pulled the promotion and began drafting the obligatory apology statement.
The burger chain said it never intended for it to be an “insensitive reference to any historical event”.
A spokeswoman added: “We sincerely apologise for any offence or distress this may have caused.”
She explained the “Bloody” Sundae adverts were designed as a Halloween promotion and the chain had since cancelled it.
It’s not the first time companies and brands have used the slogan and caused associated outrage.
In 2013, a London bar launched a “Sundae bloody Sundae” cocktail complete with a toy solider. It was immediately pulled following outrage from Irish patrons.
Back in 2006, US ice-cream firm Ben & Jerry caused similar outrage when it launched a flavour called “black and tan”. The dessert was meant to taste like stout and pale ale, however, many Irish quickly reminded the ice-creamer that the “black and tans” were a brutal paramilitary force deployed by the British during the Irish War Of Independence between 1919 to 1921.
In 2012, sportswear giant Nike was forced to apologise for calling a pair of its brand new skate shoes “The Black and Tan”, saying it had been “unofficially named by some using a phrase that can be viewed as inappropriate and insensitive”.
Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.