If you’re a Tropfest fan you’ve probably dreamt of starring, directing or even producing a film of your own. With this in mind McDonald’s, together with partners OMD Fuse and tkm9 Group, created the Fryflix Movie Poster activation.
The activation drove awareness of their latest product, Loaded Fries – McDonalds’ iconic French Fries with guacamole and salsa or bacon with cheese sauce.
Centred around two portable pods, film fans simply selected their desired movie genre and snap, they appeared in a personalised augmented reality movie poster.
With tongue firmly in cheek, each Fryflix poster was dripping in cheesy puns and an over the top movie soundtrack.
As film fans waited to create their posters, McDonald’s also offered free mobile charging and vouchers offering fans a free sample of Loaded Fries.
In just a few short hours, with the cheesiest activation in town, McDonald’s turned hundreds of ordinary film buffs into extraordinary film stars.
Mark Hodgens, tkm9 Group CEO said, “We love it when new tech such as augmented reality brings ideas to life in a fun and engaging way, it’s truly a fantastic experience.”
“TKM9 Group is a full service creative communications agency, specialising in emerging and interactive technologies. We exist to build positive brand experiences through powerful creative, cutting edge technology and technical expertise.”
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]