B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: McDonald’s Caught Hamburglaring Viral Photos For New Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > McDonald’s Caught Hamburglaring Viral Photos For New Campaign
FeaturedMarketingMedia

McDonald’s Caught Hamburglaring Viral Photos For New Campaign

Erin M Doyle
Published on: 21st August 2015 at 11:48 AM
Erin M Doyle
Share
2 Min Read
SHARE

A McDonald’s campaign has been put through the ringer after it appeared to blatantly copy a viral campaign of a man falling in love with a burrito.

Earlier this month, McDonald’s tweeted out this new campaign for a US$2.50 combo meal:

The $2.50 Double Combo is the love you’ve been looking for this whole time. pic.twitter.com/S0ix1cD0hM

— McDonald’s (@McDonalds) August 12, 2015

 

At only $2.50, sometimes you just know. Ya know? pic.twitter.com/nlWgFmsQ3J

— McDonald’s (@McDonalds) August 3, 2015

A double cheesy engagement. $2.50 Double Combo. pic.twitter.com/2KAavNLVJ7 — McDonald’s (@McDonalds) August 10, 2015

A deal so good we popped the question. $2.50 Double Combo. pic.twitter.com/jSL0or7EDb

— McDonald’s (@McDonalds) August 18, 2015

The campaign looked eerily similar to a photoshoot by freelance writer David Sikorski and photographer Kristina Bakrevski. The duo had shot an ‘engagement’ photo, which went viral, between Sikorski and his one true love- a burrito.

Photo by Kristina Bakrevski
enhanced-18733-1436795139-3
Photo by Kristina Bakrevski
image
Photo by Kristina Bakrevski
Photo by Kristina Bakrevski

Bakrevski and Sikorski took to Twitter to attack McDonald’s blatant copying:

Dear @McDonalds. Ur marketing team is more garbage than ur “food.” I did this EXACT shoot a month ago. #McJacked pic.twitter.com/U4pmQmlVb1 — XT-terrestrial (@KristinaBaky) August 20, 2015

@McDonalds WOW! YOU TOTALLY DID RIP THIS PHOTO OFF FROM ME AND @KristinaBaky http://t.co/nPlMD91eZ0 #supersizeoriginalitymuch? — David Sikorski (@_davidsikorski) August 20, 2015

@McDonalds @KristinaBaky LMAO They even stole/copied this photo all the way down to the blue collared shirt and the black sunglasses — David Sikorski (@_davidsikorski) August 20, 2015

A McDonald’s spokesperson told Buzzfeed US:  “This shouldn’t have happened and, with our agency partner, we’re working to find out how it did. We’re reaching out to David Sikorski & Kristina Bakrevski. We apologize to them, their fans and ours.”

The McDonald’s tweets are still live.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Employer Branding, michelle obama, Social Media
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

Behaviour Not Birthdays: How Afterpay Is Shifting Away From Generational Tropes
17/07/2025
DO.AGENCY Secures Simon Lockyer As Managing Director To Lead ASIA Team
17/07/2025
Eb Yusuf.
Yango Launches Creator, New Division Offering End-To-End Influencer Ad Solutions For Brands
17/07/2025
Are Indies Turning Up The Heat On HoldCos? – A Pitch Consultant’s Perspective (Revisited)
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?