To celebrate the announcement of two new sauces, McDonald’s is giving superfans a chance to secure their very own supply before the sauces hit restaurants. Sauce Quest will see fans embark on an epic three-day digital sauce hunt to claim the prize.
The first of two limited releases will see the return of fan favourite Cajun Sauce and the Aussie debut of Szechuan Sauce, both available in Macca’s restaurants nationwide from Wednesday 6 – Tuesday 19 July, while stocks last.
From 9am on Tuesday 28 June, Sauce Questers will need to solve some saucy clues and find the hidden sauce splatters, with the help of some of our friends. Anyone who finds all splatters can go into the draw to claim a personal stash of the new Cajun and Szechaun sauces.
Tim Kenward, McDonald’s Marketing Director said, “We know how much Macca’s fans love our Chicken McNuggets and sauces and we can’t wait to release a limited stock of some our highly requested sauces like Szechuan and Cajun sauces.”
“Keep an eye on Macca’s socials for your first clue,” continued Kenward.
Campaign Credit List
Client: McDonald’s Australia
Strategy / Creative / Social: DDB Sydney
PR / Influencer Marketing: Mango Communications
Content Production: Pool Collective
Digital Production: Tribal