Social media unleashes on McDonald’s ‘Happy’ mascot

Social media unleashes on McDonald’s ‘Happy’ mascot
SHARE
THIS



Social media made sure McDonald’s knew exactly what it thought of the fast food chain’s latest mascot for its Happy Meal.

Deemed “terrifying”, “spooky” and “creepy”, the extra wide mouth of the Happy Meal box seems to be too much for Twitter to handle.

According to Adage, the new mascot, called Happy, is trying to encourage kids to eat more fruit and veg.

One Twitter user admitted it could work as it could scare kids out of eating McDonald’s.

Not everyone seems to think the new mascot is terrifying, one Twitter user even described Happy as “cute”.

McDonald’s appears to have jumped on board with this with multiple Happy’s scouring the internet to see what was written about them and stumbling upon someone calling them “cute”.

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]