McCann’s Ben Lilley Acquires JSA Brisbane

McCann’s Ben Lilley Acquires JSA Brisbane
SHARE
THIS



Building on his acquisitions this year of McCann Worldgroup Australia, The Red Republic, SMART and Red Engine SCC, McCann Creative Chairman Ben Lilley has today announced the acquisition of full-service brand and digital agency JSA Creative.

JSA’s Brisbane and Gold Coast operations will be merged immediately with McCann and The Red Republic’s Queensland operations.

Jeremy Bews, Managing Director of JSA, said of the sale “It’s an honour to be joining what I consider to be Australia’s most exciting agency group right now. McCann is the world’s most awarded agency network for both creativity and effectiveness. And I’ve admired how The Red Republic has grown from its Brisbane beginnings into an impressive national player with McCann. Now what a beautiful narrative for the next chapter in the JSA story.”

Established in 1991, JSA has grown to become a well-established and well-respected player in the Queensland agency market, offering creative, digital, design, content and social strategy to blue chip local and national clients including Brisbane City Council, CSIRO, Griffith University, Parmalat, Mater Group and the Queensland and Federal Governments.

“JSA has recorded extraordinary growth in recent years, especially during this challenging time as large corporates have invested heavily in digital transformation to streamline their operations,” Bews said. “After 21 years, we’re excited to continue to evolve, prosper and sharpen our integrated brand experiences well into the future with McCann. Our shared values in providing an unwavering commitment to achieving the best possible client outcomes and having access to the most strategic and creative brilliance, made this unification a no-brainer. We also fondly remember McCann Brisbane circa 2009, whose success in attracting Brisbane’s best talent and their uncompromising creativity made them the agency to aspire to. So we’re firmly focussed on enhancing the McCann brand in the local market again.”

Carla Steadman, General Manager of JSA, said “We’re excited by what we can bring to McCann’s clients, particularly from a development level as Drupal specialists. Our large-scale corporate and government work has seen us make a significant investment in our tier-one Drupal capabilities, to build digital assets that not only look great, but are maximised for security, flexibility and ease of use. We’re adept at linking Drupal to other platforms and systems to leverage existing infrastructure or to provide integration with ecommerce, CRM or other custom APIs, as well as offering platform migration services and custom Drupal modules to answer specific requirements. And as community partners with Acquia, our global provider of Drupal support, we’re backed by the best. So as a fully integrated design and digital agency, we can deliver the best possible user experience for both end users and internal administrators.”

Lilley said JSA’s services and digital expertise will be immediately available to all national McCann clients including Coca-Cola, LinkedIn, L’Oréal, Mastercard, Microsoft, Menulog, Nestlé, Ebay, Sanofi and the Federal Government, “Jeremy and Carla have built a first-rate agency offering, especially in their digital capability and Drupal expertise. They’re also wonderful people with an equally wonderful agency team and culture. I couldn’t be more excited to be welcoming them to our national team.”

The JSA acquisition is a further step forward in Lilley’s strategy to acquire a national suite of integrated advertising and marketing businesses, taking an entrepreneurial approach to growing the agency group and its capabilities. Lilley confirmed that these acquisition plans remain unchanged despite the global COVID-19 crisis and that further acquisitions are underway and will be announced over the coming months.

During what has otherwise been a protracted lull in acquisitions by other agency networks and holding groups in Australia, Lilley said this ongoing acquisition strategy offers independent Australian agency owners a unique chance to become part of McCann’s national and international agency network, but still be senior leaders in a national Australian independent. Lilley described this as a rare window for independent agencies who are looking to sell and achieve “the best of both worlds: combining multinational clients, career opportunities and resources, but in an independent agency culture and mindset.”

McCann’s national agency group has grown on the back of a number of strategic acquisitions, including Lilley’s first independent agency SMART, which McCann acquired in 2011 installing Lilley as McCann Chairman and CEO and then as McCann Worldgroup Asia Pacific Creative Leadership Chair. SMART itself undertook a number of acquisitions, starting with digital agency M4 Interactive and followed by creative boutique VCD/Kindred, retail specialist The Foundry, design agency Illuminati and Queensland specialists Turner Sands and Logan Meo Walters. At McCann, Lilley has completed further acquisitions including The Red Republic in 2016, design agency Studio Woo in 2017 and Red Engine SCC in April this year.

This growth over the past decade has helped see McCann Australia recognised as both the most awarded agency at the Cannes Lions and the most awarded creative agency in the world, as well as Australia’s top-ranked agency in both the Effies Index and WARC Effective 100. Globally, McCann is the World’s Most Creatively Effective Network in the Effie Worldwide Index for the third consecutive year and is also the Cannes Lions and Webbys Global Network of the Year.

McCann’s reinvigoration in Australia this year has also seen a string of high-profile hires, including most recently Roshni Hegerman who returned to the agency as Executive Strategy Director, from her APAC role at McCann China, where she was Regional Strategic Lead for Coca-Cola. McCann has also signed Ben Coulson as Chief Creative Officer, Caroline McLaughlin as Senior Business Lead and Simon Gawn as Client Services Director.

Now Lilley intends to maximise the group’s national creative scope and scale by integrating more businesses in creative, data, design, media, technology and PR across Sydney, Melbourne and Queensland. “Our strategy is to scale our national suite of best-in-class solutions to best address each clients’ own specific suite of marketing and communications needs,” Lilley said.

 

Please login with linkedin to comment

Ben Lilley jsa brisbane

Latest News

NGINX Launch Parodic “Investigative Reporter” Campaign Via The Misfits Media
  • Marketing
  • Media

NGINX Launch Parodic “Investigative Reporter” Campaign Via The Misfits Media

The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]

Trade Publisher AMT Acquires Radio Today
  • Media

Trade Publisher AMT Acquires Radio Today

Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]

MediaHub Australia Appoints Chief Operating Officer As Part Of Major Restructure
  • Media

MediaHub Australia Appoints Chief Operating Officer As Part Of Major Restructure

Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]

Life In Lockdown: How The Trade Desk’s Melbourne Office Has Become One Of The Most Successful In The Business
  • Opinion
  • Technology

Life In Lockdown: How The Trade Desk’s Melbourne Office Has Become One Of The Most Successful In The Business

For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]

Opinion

by B&T Magazine

B&T Magazine
“I Do Sh*ts With More Backbone Than You!” Hannah Gadsby Calls Out Netflix Executive Over Dave Chappelle Comedy
  • Media

“I Do Sh*ts With More Backbone Than You!” Hannah Gadsby Calls Out Netflix Executive Over Dave Chappelle Comedy

Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix.  Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]

Samsung Launches First Branded Podcast In Partnership With Acast
  • Media

Samsung Launches First Branded Podcast In Partnership With Acast

Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]

DocuSign Encourages Businesses To ‘Next Time, DocuSign’ In New Campaign Via Hardhat
  • Advertising
  • Campaigns

DocuSign Encourages Businesses To ‘Next Time, DocuSign’ In New Campaign Via Hardhat

DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]

Experience Design Agency Imagination Announces New Hires
  • Marketing

Experience Design Agency Imagination Announces New Hires

Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]

Switch Appoints Matt Watson To Technical Director
  • Media
  • Technology

Switch Appoints Matt Watson To Technical Director

Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]

Tis’ The Season To Turn Shoppers Into Buyers
  • Opinion
  • Technology

Tis’ The Season To Turn Shoppers Into Buyers

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Opinion

by B&T Magazine

B&T Magazine