McCann Melbourne has appointed Simon McCrudden as managing partner – strategy.
Chief strategy officer, Fran Clayton said: “We are delighted to have Simon on board, he and I share the view that Truth Well Told is more important today than ever before.”
As managing partner – strategy, for McCann Melbourne, McCrudden will play a leadership role in the agency, as well as overseeing the strategic direction of key McCann Melbourne partners such as University of Melbourne, WorkSafe, L’Oreal Paris, Maybelline, Bakers Delight, Victoria Racing Club and Melbourne Airport Parking.
Having held strategic leadership roles in world-class creative agencies including Wieden+Kennedy, BMF and most recently JWT, McCrudden will bolster McCann’s talented and growing creative team.
McCann Melbourne MD, Georgie Pownall said: “We’re really chuffed that Simon’s coming on board.
“He’s as excited as I am about the opportunities for our industry in this time of change.
“He’ll bring some fresh energy and will be an asset to us as we continue to shape a new vision for McCann Melbourne.”
McCrudden said: “I can’t wait to get started at McCann.
“Everyone I met from Georgie, Woody and Pat in Melbourne, to Nic and Fran at a national level, have a huge hunger to do distinctive and interesting work that delivers transformative results for clients.
“McCann are doing this brilliantly around the world, and I’m excited to be able to join the team and help deliver this here in Melbourne too.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]