McCann Queensland has unveiled its bizarre new ad for global meat delivery service Carnivore Club (CC) to celebrate the launch of its new match-making service exclusively for meat lovers in Australia.

According to CC, ‘Meat Your Match’ uses a series of carnivorous compatibility algorithms to match carnivores with their salami-loving soulmate, with the new ad highlighting that meat-loving outcasts are not alone.

McCann Queensland executive creative director (and self-proclaimed carnivore) Benjamin Davis said it was a project the team were proud to be a part of if it meant they could help the many hungry, neglected and lonely Aussie carnivores out there.

“For too long carnivores have been misunderstood and much maligned for their simple love of meat,” he said. “I’m just glad there’s a club out there to help these lovely creatures.

“Finding a carnivore in their natural habitat is becoming increasingly difficult in these times of vegetarian, gluten-free, soy milk, chai latte insanity. It’s even more difficult for them to find true love. Thankfully Carnivore Club cares deeply about these misunderstood creatures.”

CC founder Tim Ray said it was Australia’s meat loving reputation and the club’s desire to bring more meat lovers together that prompted the launch of the ‘Meat Your Match dating service exclusively in Australia.

“Australians have shown us that they have a true passion for meat, but sometimes they’re ashamed to admit it,” he said.

“We want Aussies to embrace their love for meat, and what better way to help them do this than match them with a compatible carnivore who shares a similar taste for charcuterie.”

CREDITS

Chief meat eater (and Culture Club founder): Tim Ray

Agency: McCann Queensland

Executive creative director: Benjamin Davis

General manager: Phillippa Netolicky

Group account director: Mia Hamilton

Copywriter: Benjamin Davis and Fiona Self

Art director: Benjamin Davis and Jackie Dewar

Account manager: James Fewtrell

Production: Cartel Film Production

Director: Davros El Davros

Executive producer: Damion Tiernan

Producer: Katherine Cooke

Director of photography: Sam Scoufos

Post-production: The Empire Post

Post-production producer: Georgia Martin

Offline edit: Digby Hogan

Online/comp: Tim Baker