B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • NRL
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • The Growth Distillery
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: McCann Helps Launch Dating Service For Meat Lovers With Weird New Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > McCann Helps Launch Dating Service For Meat Lovers With Weird New Ad
Advertising

McCann Helps Launch Dating Service For Meat Lovers With Weird New Ad

Staff Writers
Published on: 28th November 2016 at 12:28 PM
Staff Writers
Share
3 Min Read
SHARE

McCann Queensland has unveiled its bizarre new ad for global meat delivery service Carnivore Club (CC) to celebrate the launch of its new match-making service exclusively for meat lovers in Australia.

According to CC, ‘Meat Your Match’ uses a series of carnivorous compatibility algorithms to match carnivores with their salami-loving soulmate, with the new ad highlighting that meat-loving outcasts are not alone.

McCann Queensland executive creative director (and self-proclaimed carnivore) Benjamin Davis said it was a project the team were proud to be a part of if it meant they could help the many hungry, neglected and lonely Aussie carnivores out there.

“For too long carnivores have been misunderstood and much maligned for their simple love of meat,” he said. “I’m just glad there’s a club out there to help these lovely creatures.

“Finding a carnivore in their natural habitat is becoming increasingly difficult in these times of vegetarian, gluten-free, soy milk, chai latte insanity. It’s even more difficult for them to find true love. Thankfully Carnivore Club cares deeply about these misunderstood creatures.”

CC founder Tim Ray said it was Australia’s meat loving reputation and the club’s desire to bring more meat lovers together that prompted the launch of the ‘Meat Your Match dating service exclusively in Australia.

“Australians have shown us that they have a true passion for meat, but sometimes they’re ashamed to admit it,” he said.

“We want Aussies to embrace their love for meat, and what better way to help them do this than match them with a compatible carnivore who shares a similar taste for charcuterie.”

CREDITS

Chief meat eater (and Culture Club founder): Tim Ray

Agency: McCann Queensland

Executive creative director: Benjamin Davis

General manager: Phillippa Netolicky

Group account director: Mia Hamilton

Copywriter: Benjamin Davis and Fiona Self

Art director: Benjamin Davis and Jackie Dewar

Account manager: James Fewtrell

Production: Cartel Film Production

Director: Davros El Davros

Executive producer: Damion Tiernan

Producer: Katherine Cooke

Director of photography: Sam Scoufos

Post-production: The Empire Post

Post-production producer: Georgia Martin

Offline edit: Digby Hogan

Online/comp: Tim Baker

Sound design: Ross Batten

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Google Trends, McCann Queensland
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?