McCann Awarded The Global Network Of The Year By The 2020 Webby Awards
McCann has been named global Network of the Year by the 2020 Webby Awards, marking the first time in the network’s history it has received this recognition. The Webby Awards, known as the “Internet’s highest honour,” are presented annually by the International Academy of Digital Arts and Sciences (IADAS).
“This recognition is a credit to the digital innovation of our clients across the entire McCann network,” said Ben Lilley (main photo), Creative Chairman of McCann Australia. “And it’s a brilliant endorsement of the creativity and sophistication of McCann’s global digital capabilities.”
McCann was recognized with Webby Awards for global clients including Microsoft and L’Oréal, andwon the popular online vote with six “People’s Choice” Webby awards for clients including Mastercard. In addition to the total of 19 awards at the show, the network received an additional 19 Nominee and 11 Honoree Webby recognitions.
“Obviously being recognized as the top network at the Webbys says a lot about how far we have come and how hard our team around the world has worked. It’s a coveted honour and one we share with all of our brave brand and talented production partners. We look forward to creating more and more things that the Internet loves,” said Rob Reilly, Global Creative Chairman, McCann Worldgroup.
McCann was named Network of the Year in the Advertising, Media & PR category, one of seven media industries honoured by the Webbys to showcase the artists, organizations and creators using their platforms to imagine a better tomorrow through information, education, movement and comedy, while inspiring audiences to take action to enact positive change. The Webby Awards also honour Internet excellence in Websites, Video, Apps, Mobile, Voice, Social, Podcast, and Games.
The Webby Network of the Year honours continues McCann’s industry-leading awards performance that includes recognition by Adweek as the 2019 Global Agency of the Year and being named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2020. The network was also named Network of the Year at the 2019 Cannes Lions International Festival of Creativity and ranked #1 on the 2019 Global Effie Effectiveness Index as well as the #1 advertising agency network for creative effectiveness in the 2020 WARC Effective 100 rankings. McCann was also recognized as the #1 advertising agency network for promoting good in the 2020 Good Report, a collaboration between WARC and ACT Responsible, and was named for the 5th year in a row to Advertising Age’s prestigious “A-List.”
Please login with linkedin to comment
McCannLatest News
AWARD Launches New Festival Of Creativity, This Way Up
AWARD has officially launched This Way Up: Australia’s Advertising Festival of Creativity. To be held at The Ovolo Hotel in Sydney’s Woolloomooloo from 10 to 17 August 2021, This Way Up will deliver a feast of events that will challenge and excite delegates by pushing creative boundaries and celebrating the very best creative thinking in […]
Sky News To Investigate ‘Australia’s Cocaine Crisis’
In a major joint investigation with News Corp Australia, Sky News Australia will blow the lid on the escalating cocaine war in an unmissable report, Australia’s Cocaine Crisis, this Sunday at 7:30pm AEST. Following last week’s Australian Federal Police-led sting of the century Operation Ironside, charging more than one hundred organised crime members, Sky News anchor […]
WhatsApp Doubles Down On Privacy In New Campaign
WhatsApp has reaffirmed its commitment to user privacy in a new global campaign, following controversial policy changes earlier this year. The Facebook-owned messaging platform revealed earlier this year it would be sharing certain data with Facebook as a condition of use, with the potential for this data to be used for targeted ads. The changes […]
Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]
Toys Come To Life With AR In New Big W Campaign Via RYOT Studio
BIG W has joined forces with Verizon Media’s branded content division, RYOT Studio, to give Aussies a new way to shop Australia’s favourite annual toy sale, Toy Mania, using augmented reality (AR). In a first for BIG W, customers can scan a WebAR code to ‘place’ select outdoor toys from the Toy Mania sale virtually […]
“Welcome To The Sh*t Show!” Reality TV Show Halted After Outbreak Of “Explosive Diarrhoea”
Production of a reality TV show in the US has been halted indefinitely after an outbreak of “explosive diarrhoea” occurred on set. The new show is called Ultimate Slip ‘N Slide and is a competitive adult version based on the famous kid’s backyard summer sliding game. Filming had been taking place at a ranch in […]
Fierce New Campaign Encourages People To Get Angry About Period Poverty
The #SeeingRed campaign by Hey Girls UK uses discordance to its advantage, conveying the frustration and disempowerment of period poverty. Hey Girls UK are a period brand seeking to end period poverty in the UK, selling period underwear, cups, pads, and tampons. They run on a ‘Buy One, Give One’ scheme, where for every product […]
Calls To Cancel Christchurch Terror Attack Film ‘They Are Us’ Grow In New Zealand
An upcoming film about the terrorist attack on a mosque in Christchurch, New Zealand, has been widely criticised for promoting a ‘white saviour’ narrative. Members of the Muslim community have also said it is “too soon” to fictionalise the shooting, which happened in 2019. White supremacist Brenton Tarrant murdered 51 worshippers at Al Noor Mosque, […]
Isentia Set To Be Acquired By Access Intelligence
Isentia has announced a takeover offer from Access Intelligence, which is subject to shareholder approval. Under the offer, Isentia shareholders will receive $0.175 per share in cash; this implies an Enterprise value of $67 million. Access Intelligence is a technology-led company delivering SaaS products that address the fundamental business needs of customers in the PR, […]
CHEP Strengthens Tech Offering With New Hires & Promotions
CHEP Tech, CHEP’s technology offering, has strengthened its Sydney team with new hires, including ex-Isobar engineering leaders, Tim Chapman and Kirill Frolov, alongside the promotion of Jacinta Karras to Head of Tech Programs and Charlotte Bruton’s role expansion from Head of Mixed Reality to Head of Innovation Strategy. Mark Gretton, chief technology officer of CHEP […]
Monday TV Wrap: Four Corners QAnon Ep Nets 700,000
After it was initially delayed, a Four Corners episode on QAnon, and a link between the conspiracy and PM Scott Morrison, aired last night. The ep – which had 722,000 viewers, as per OzTAM’s metro data – interviewed the family of Australian QAnon followed Tim Stewart. Stewart is a family friend of Morrison, who has publically […]
REMINDER: Time Is Running Out To Enter B&T’s Best Of The Best Awards!
With the on-time deadline right around the corner, now is the time to submit your entry for B&T’s newest awards program, Best of the Best. On-time entries for Best of the Best will be accepted until 5pm (AEST) on Friday 25 June. And, while you can submit entries after this date for another week, it’s definitely best […]
Commercial Radio Sees Rebound In Ad Revenue
New data, compiled by Deloitte and released by industry body Commercial Radio Australia, shows a rebound in radio advertising. According to the data, commercial radio advertising revenue for metropolitan stations jumped by 72.6 per cent in the month of May to reach $59.605 million from $34.534 million a year ago. The rise reflects a strong […]
Swedish Bank Encourages Consumers To Make Smoothies Instead Of Online Shopping
Swedish bank Nordax has created a tool to urge people to buy less online – and to make smoothies instead. How we shop online is constantly evolving, with new ways to pay and get items delivered. Now, with a global pandemic keeping everyone bored at home, online shopping has reached new heights. Nordax Bank, a […]
How To Win A B&T Award With The Leach Partnership Founding Director Sangeeta Leach
It might still be June, but the deadline for entries into this year’s B&T awards is fast approaching (they’re due Monday 19 July at 5 PM, in case you were wondering). This year we’re helping you like never before with our new series, ‘How To Win A B&T Award’, where we speak with a host of judges, […]
Remote-Controlled Volkswagen Toy Car Delivers Euro Game Ball & Social Media Can’t Get Enough
This stunt proves a great idea will usurp a massive budget every time. Although blowing massive budgets is far more fun.
Sunday TV Wrap: Nine’s News & Celeb Apprentice Top Rankings, But Seven Steals The Win Overall
There's no better place to be on a Sunday than on the couch in your PJs & UGGs. Just remember not to go out in public.
“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK
It's not one but two sweary headlines on B&T today. Let's say the office swear jar is starting to look f@cking full too.
“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!
As a warning, this could get the blood boiling. Unless you're one of those horrendous climate denying pains in the arse.
Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature
Facebook unveils important blood donating feature. But don't worry, it already knows if you're A, B, AB negative or 0.
Twilio Segment Launches Journeys To Help Marketers Improve Personalisation
Is your marketing personalistion proving as popular as being sneezed on on public transport? Well, don't blow this off.
New Zealand’s Favourite Ad Revealed
It's a public holiday in many parts of Australia today, hence why B&T's made the editorial decision to run any old shit.
Google Pays “Undisclosed Sum” For Amateur iPhone Shot Of A Seagull Eating A Chip For Latest Campaign
There is NOTHING worse than swooping seagulls stealing your hot chips. Well, aside from clowns or Tony Abbott, that is.
It’s Time To Refocus Customer Experience In The Era Of Risk
You could spend the Queen's Birthday holiday scoffing $1 hot dogs at IKEA or enriching the mind with this probing piece.
After 12 Months Of Lockdown, NSW Youngbloods Return With First Event Of 2021
Judging by this Youngblood industry event, adland's relationship with the booze industry appears as rock solid as ever.
Influencer Exposed For Faking Business-Class Flight
Admittedly, B&T has never faked a business-class flight. However, we regularly lie about the mile-high club.
“I Won’t Come To Your Workplace & Start F@cking With You!” TV Reporter Unloads On Hecklers During Live Cross
Revenge is a dish best served cold, yet this journo serves it with some fiery jalapeños & a squirt of Sriracha sauce.
A Naked Shane Jacobson Saves Water For Sydney Water
If it's got Shane Jacobson, you're guaranteed good fun. Well, maybe not 'Charlie & Boots', which was f@cking terrible.
Aussie Eco-Soap Company ‘Single Use Ain’t Sexy’ Makes Big Debut With Crowdfunding Campaign
Would you like something more sustainable on your pits, goolies or general orifi? This eco-soap company may rate.
Software Giant Refuses To Pay Queer Artist For Their Work As Part Of Pride Month Campaign
Software giant in strife for not paying queer artist. And, as you'll read, it's not one of the usual software giants.
