McCann has been named global Network of the Year by the 2020 Webby Awards, marking the first time in the network’s history it has received this recognition. The Webby Awards, known as the “Internet’s highest honour,” are presented annually by the International Academy of Digital Arts and Sciences (IADAS).
“This recognition is a credit to the digital innovation of our clients across the entire McCann network,” said Ben Lilley (main photo), Creative Chairman of McCann Australia. “And it’s a brilliant endorsement of the creativity and sophistication of McCann’s global digital capabilities.”
McCann was recognized with Webby Awards for global clients including Microsoft and L’Oréal, andwon the popular online vote with six “People’s Choice” Webby awards for clients including Mastercard. In addition to the total of 19 awards at the show, the network received an additional 19 Nominee and 11 Honoree Webby recognitions.
“Obviously being recognized as the top network at the Webbys says a lot about how far we have come and how hard our team around the world has worked. It’s a coveted honour and one we share with all of our brave brand and talented production partners. We look forward to creating more and more things that the Internet loves,” said Rob Reilly, Global Creative Chairman, McCann Worldgroup.
McCann was named Network of the Year in the Advertising, Media & PR category, one of seven media industries honoured by the Webbys to showcase the artists, organizations and creators using their platforms to imagine a better tomorrow through information, education, movement and comedy, while inspiring audiences to take action to enact positive change. The Webby Awards also honour Internet excellence in Websites, Video, Apps, Mobile, Voice, Social, Podcast, and Games.
The Webby Network of the Year honours continues McCann’s industry-leading awards performance that includes recognition by Adweek as the 2019 Global Agency of the Year and being named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2020. The network was also named Network of the Year at the 2019 Cannes Lions International Festival of Creativity and ranked #1 on the 2019 Global Effie Effectiveness Index as well as the #1 advertising agency network for creative effectiveness in the 2020 WARC Effective 100 rankings. McCann was also recognized as the #1 advertising agency network for promoting good in the 2020 Good Report, a collaboration between WARC and ACT Responsible, and was named for the 5th year in a row to Advertising Age’s prestigious “A-List.”
