Australia’s number one cosmetic brand, Maybelline New York, part of L’Oreal Group, has named McCANN and independent network HERO, as its official Australian digital partner.
The competitive pitch was an integrated response, bringing together McCann’s creative leadership with HERO network’s Digital and Technology Specialist, B.B.E, offering their expertise in human-centered design and digital experience development.
McCann and HERO will lead the brand’s always-on strategy and content development across digital, influencers, and communications alongside its key retail partnerships: Coles, Woolworths, and Chemist Warehouse to name a few.
The appointment has secured McCann’s place on L’Oreal Group’s digital roster of agencies, having lead the brand’s global creative output to date.
Partnering with McCann in Australia and HERO made a great deal of sense to the brand according to Maybelline New York’s Brand Business Lead, Jacqui Forman.
“We required an integrated agency that could offer ‘best-in-class’ and leading specialists across creative, communications, digital and data and we were really impressed with the level of depth and versatility with the HERO network,” Forman said. “More importantly, we could see how well the agency is aligned with our own business goals,” said Forman.
“We are delighted to be partnering with Maybelline to broaden its consumer scope in Australia, with a comprehensive digital focus on amplifying the authenticity behind its cosmetic products,” McCANN Creative Chairman and HERO Founder Ben Lilley said. “This is an exciting win for McCann and a great endorsement of our digital and technology expertise we can harness with the HERO Network. L’Oreal has been a brilliant McCann client for more than 50 years and this new digital partnership represents a major expansion of our remit with L’Oreal Group. We couldn’t be more excited for this next stage of our growth together.”
Please login with linkedin to comment
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]