B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: McCain Launches New Range Of Frozen Veg “OhMyVeg!” Via BrandOpus
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > McCain Launches New Range Of Frozen Veg “OhMyVeg!” Via BrandOpus
Campaigns

McCain Launches New Range Of Frozen Veg “OhMyVeg!” Via BrandOpus

Nikki Moeschinger
Published on: 8th April 2019 at 10:28 AM
Nikki Moeschinger
Share
1 Min Read
SHARE

Working in partnership with BrandOpus, McCain Australia have launched a new range of frozen vegetable side dishes to the freezer aisle.

OhMyVeg! has been developed to appeal to the growing urbanised segment who are often time poor and increasingly don’t have either the inclination or kitchen space to prepare healthy meals.

The range includes exciting flavour combinations such as Chinese Broccoli, Choy Sum & Snow Peas with Garlic Miso, Moroccan Spice Mix or Super Mix with Mixed Rice, Pulses, Sweet Potato & Edamame.

BrandOpus Australia managing director, Nikki Moeschinger said: “The OhMyVeg! brand plays the dual purpose of being playful and fun while also aiding the practical need for clear range navigation by reinforcing variant colouring.

“The colours employed across the range are simultaneously vibrant and natural, further communicating the idea that delicious, healthy and interesting vegetables don’t have to be hard work.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: McCain
Share

Latest News

B&T’s Cannes Diary: Wednesday
20/06/2025
Kyle Sandilands & Natalie Barr Feature In The Nightly’s Deep Dive On Influence
20/06/2025
City Of Melbourne Positions Melbourne As The Venture Capital With Campaign Via By All Means
20/06/2025
WPP’s Rob Reilly: AI To Return “Managers To Makers”
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?