Working in partnership with BrandOpus, McCain Australia have launched a new range of frozen vegetable side dishes to the freezer aisle.

OhMyVeg! has been developed to appeal to the growing urbanised segment who are often time poor and increasingly don’t have either the inclination or kitchen space to prepare healthy meals.

The range includes exciting flavour combinations such as Chinese Broccoli, Choy Sum & Snow Peas with Garlic Miso, Moroccan Spice Mix or Super Mix with Mixed Rice, Pulses, Sweet Potato & Edamame.

BrandOpus Australia managing director, Nikki Moeschinger said: “The OhMyVeg! brand plays the dual purpose of being playful and fun while also aiding the practical need for clear range navigation by reinforcing variant colouring.

“The colours employed across the range are simultaneously vibrant and natural, further communicating the idea that delicious, healthy and interesting vegetables don’t have to be hard work.”