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Reading: McCain ANZ Foodservice appoints B2B Agency Green Hat
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B&T > Marketing > McCain ANZ Foodservice appoints B2B Agency Green Hat
Marketing

McCain ANZ Foodservice appoints B2B Agency Green Hat

Staff Writers
Published on: 12th April 2023 at 2:52 PM
Edited by Staff Writers
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McCain ANZ Foodservice has appointed Green Hat to its agency roster following a competitive pitch. The appointment is effective immediately.

McCain ANZ Foodservice is the Foodservice arm of McCain Foods serving hospitality venues in ANZ with potato products, vegetables, pizza, and snacking solutions.

This appointment is part of a strategic plan to enhance their digital brand, and Meg Wise, marketing manager at McCain said “We are looking forward to working with the Green Hat team to evolve McCain Foodservice’s digital capabilities to deliver best-in-class customer experience to the hospitality sector whenever, wherever”

Stuart Jaffray, managing director at Green Hat “We have significant experience and capability in the hospitality sector with current clients including Nestlé, ResDiary and Comcater. We are looking forward to deploying the agency’s capabilities and category experience to bring McCain’s CX vision to life”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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