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Reading: M&C Saatchi’s LIDA Promotes Brendon Harrington To GM, Launches New Production Team
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B&T > Marketing > M&C Saatchi’s LIDA Promotes Brendon Harrington To GM, Launches New Production Team
Marketing

M&C Saatchi’s LIDA Promotes Brendon Harrington To GM, Launches New Production Team

Staff Writers
Published on: 20th June 2017 at 11:00 AM
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M&C Saatchi Group has announced that Brendon Harrington (pictured above) has been promoted to general manager customer of its customer engagement business, LIDA, as well as the launch of the business’ new integrated production team.

Previously group account director at LIDA, Harrington has clocked up over two decades of advertising experience, including a stint at Lavender.

LIDA managing director Victoria Curro said Harrington has been a formidable asset to the business over the past two years.

“He has been instrumental in our work with CommBank, a key figure in the recent launch of the new Lexus LC 500, as well as orchestrating our new production department,” she said.

“We’re thrilled to announce his promotion, as are our clients.”

Commenting on his new role, Harrington said: “I’m excited to be taking on the role as LIDA’s general manager. The team is brilliant. They truly are individual thinkers, committed to helping our clients put the customer at the heart of every decision.

“I’m thrilled to be playing a part in leading the team and helping us make the most of the opportunities in front of us.”

Replacing Harrington as group account director on CommBank is Erin Porich, whose repertoire extends across blue chip financial services clients.

Meanwhile, Katie Morgan has been promoted internally to group account director across the IAG, Uniting and APM accounts.

LIDA’s team has grown from 37 to 51 people over the past year, with the newly-formed production and design departments including six new hires and two internal transfers.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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