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Reading: M&C Saatchi’s Bang PR Rebrands As Hidden Characters
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B&T > Media > M&C Saatchi’s Bang PR Rebrands As Hidden Characters
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M&C Saatchi’s Bang PR Rebrands As Hidden Characters

Staff Writers
Published on: 25th July 2016 at 3:29 PM
Staff Writers
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The M&C Saatchi Group has announced the launch of its new PR offering – Hidden Characters. The creation of Hidden Characters replaces Bang PR.

The landscape has significantly changed. Consumers aren’t buying blatant product placement and un-authentic endorsement. Disingenuous relationships some brands have with influencers, personalities and celebrities have only worsened their ability to connect with consumers in a meaningful way. Candid media relations, true collaborations and partnerships garner the most successful business outcomes for clients. Hidden Characters is focused on developing only these relationships.

The current market highlights outdated PR practices and a disparity between agency fame and client fame. Hidden Characters launches with a focus on understanding their clients’ business problems and how these can be solved through strategic engagement of influencers, while remaining behind the scenes.

Managing director, Annalise Brown (pictured above), who has spearheaded the agency’s evolution, says of the rebrand: “Hidden Characters addresses the murky PR environment we are currently faced with. It’s focussed on ensuring that all amplification created solves the clients’ business problems at hand and is carried out in an ethical and authentic way.

“We are not creating fame for any other purpose. Hidden Characters readdresses the art of story telling and how to unite clients and savvy consumers.”

M&C Saatchi Group CEO, Jaimes Leggett says: “M&C Saatchi’s ambition is to become the most influential creative company in Australia by 2020. We’ve built a group of companies, with best in class capabilities designed to connect with a consumer at every point they encounter a brand. Hidden Characters is no exception and we’re excited to share this new offering.”

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TAGGED: Hidden Characters, limited edition, Qantas
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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