B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: M&C Saatchi UK Boss: “I’m Bored Of Diversity Being Prioritised Over Talent”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > M&C Saatchi UK Boss: “I’m Bored Of Diversity Being Prioritised Over Talent”
Advertising

M&C Saatchi UK Boss: “I’m Bored Of Diversity Being Prioritised Over Talent”

Staff Writers
Published on: 20th October 2017 at 10:50 AM
Staff Writers
Share
2 Min Read
SHARE

M&C Saatchi’s UK chief creative officer, Justin Tindall (main picture), has prodded the proverbial industry hornet’s nest declaring he is “bored of diversity being prioritised over talent” within adland.

Tindall’s comments come from a provocative opinion piece he penned for the UK industry title Campaign. You can read the controversial column in full here.

“I’m bored. Bored of how toothless, gutless and increasingly anodyne our industry has become. Bored of diversity being prioritised over talent,” Tindall wrote before adding he was really bored: “I’m bored of virtual reality, augmented reality, artificial intelligence, user-generated content, bots, driverless cars and speech-recognition technology.”

Screen shot 2017-10-20 at 7.16.23 AM

However, the powers that be at M&C Saatchi have quickly distanced themselves from Tindall’s comments, saying the agency is committed to diversity.

And, as you’d expect, few people are jumping on board Tindall’s new movement.

Senior CMOs in the UK have slammed the comments. “Justin is seriously out of touch. This is embarrassing,” wrote Ford UK’s brand chief Musa Tariq to social media. The fabled Cindy Gallop reposted the column but changed “bored” to “scared” and added, “Probably reflects what many already think but haven’t actually written or verbalised it.”

While a woman who claimed she once worked for Tindall, Emma Brooke, wote: “This generic old-school ad man opinion is why so many women like me leave advertising. It’s too tiring to work with such inflated egos.”

However, Tindall did find a supporter in former OutSmart CMO, Alan Brydon, who posted: “Shouldn’t talent be the prime determinant of recruitment and career development?”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Justin Tindall, M&C Saatchi
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?