Australian-owned functional food and beverage company My Muscle Chef (MYMC) has appointed M&C Saatchi Sport & Entertainment to handle its PR in the Australian market.
The appointment is expected to further driving the “unprecedented” growth of the brand, with M&C Saatchi Sport & Entertainment’s experience in lifestyle marketing across nuanced sectors making the partnership a natural fit for the brand’s next phase of growth, M&C Saatchi said.
MYMC was co-founded by brothers Tushar and Nishant Menon in 2013 with a focus on health, quality and service. It sells more than 1.6 million ready-to-eat meals and snacks through direct delivery to more than 4,500 suburbs and more than 2,000 stockists nationwide, every month.
The brand’s growth means its diverse menu now boasts more than 80 meals, snacks, sides and beverages, including plenty of vegan and keto-friendly options, catering to every taste and lifestyle.
“We are thrilled to announce our partnership with My Muscle Chef. Our experience across sport, lifestyle and entertainment perfectly positions us to support the ambitious trajectory of the brand, inspiring, encouraging and fuelling Australians to lead active healthy lives,” Krystyna Frassetto, head of communications, M&C Saatchi Sport & Entertainment, said in a statement.
