M&C Saatchi Group has promoted Victoria Curro to managing director of LIDA, its customer engagement specialist business. She will report directly to Group CEO, Jaimes Leggett.
Curro joined LIDA 18 months ago as Strategy Partner, bringing almost two decades of experience in customer engagement, including data, CRM and loyalty programs. She has been instrumental in building the LIDA business in Australia and leading campaigns for clients including IAG, CommSec and Commonwealth Bank.
Leggett said, “We’re delighted to announce Vic’s promotion to managing director of LIDA. She’s a gun. Her achievements and experience in loyalty and customer engagement are unmatched.”
Previously from Lavender, Curro spearheaded customer engagement campaigns for clients including IKEA Family, EB World for EB Games, Westpac Black Card, and was also a key figure in winning the Telstra Consumer CRM account.
She also held the managing director role at MRM (McCann Relationship Marketing) Australia, which was expanded to be the MD of both MRM and McCann Erickson. Under her leadership, the agency grew significantly and won twelve new clients. With a focus on innovation and experimentation the agency also became the first in Australia to produce a commercial Facebook application.
Curro said, “I couldn’t be more excited to continue my journey with LIDA. More than ever, building more
meaningful consumer relationships are critical to brand success.”
Beginning her career at George Patterson Bates in 1997, Curro’s first major campaign was to sell tickets for the Sydney 2000 Olympic Games. It was then she ignited her love affair with direct marketing. Curro went onto become director of direct marketing at the same agency – becoming the youngest person ever appointed to the board of directors.