M&C Saatchi is the crème de la crème of creative agencies in the January round of the Creative New Business League.
Buoyed by its recent win of the Woolies account, the agency jumped from 12th place in the month prior to number one this time round.
Y&R, which was first last time, dropped down to second place.
And Ogilvy put up a good fight to jump from 16th to third place.
In media agency land, Carat has maintained its number one ranking. OMD and MediaCom however have shot to the front in second and third place respectively.
Check out the graphs in the link below.
The New Business League is published by marketing efficiency company R3 and looks at agency performance and marketing ROI for clients.
The table is compiled using data supplied by 26 multinational agencies on a monthly basis. The company also measures the data against client estimates and Nielsen data.
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