M&C Saatchi Melbourne Further Bolsters Leadership Team

M&C Saatchi Melbourne Further Bolsters Leadership Team
SHARE
THIS



M&C Saatchi Melbourne has continued its exponential growth, appointing two industry heavyweights amidst the challenges of COVID-19 to form a robust leadership team alongside Managing Director, Michael McEwan and Executive Creative Director, Emma Robbins.

Mike Hyde has joined the business in the role of Head of Strategy, while Jayne Brady has joined as Business and Operations Director. Having both been appointed in April in the midst of COVID-19 restrictions, they have joined McEwan and Robbins to lead the Melbourne business.

McEwan, who joined the business in December 2019 says of the appointments: “Emma and I were looking for partners with an entrepreneurial drive and a strong heart.

“First and foremost, Jayne and Mike are both leaders with incredible experience in building brands with data and media thinking at their core, and they’re also wonderful people. Building a new team and a creative culture in an environment where we’re physically apart has been a challenge like no other. However, COVID-19 has created the conditions for us to do both, and somehow deliver it at a speed I’ve never experienced.”

Whereas COVID-19 has been challenging for the industry, M&C Saatchi Melbourne has grown significantly in 2020, building on its existing partnership with Lexus, while also working closely with the Victorian Government.

“The four of us are of like-mind, but most importantly, really like and respect each other. Each one of us brings something that compliments the mix. I’ve known and respected Mike’s planning and creative brain for a long time, and Jayne is equally amazing. I feel like I’ve known her forever too, even though I’ve never actually seen her below the shoulders. I’m looking forward to driving and evolving M&C Saatchi’s culture and future with these three for years to come – everyday the agency grows more in some way.” says Robbins.

Hyde will lead the strategy team with over 20 years of experience, joining from Cummins&Partners where he was Head of Brand Strategy. The highly respected and experienced integrated strategic thinker has won multiple effectiveness and creative awards for clients ranging from Four’n Twenty to Schweppes to Public Transport Victoria, Defence Force Recruiting and many more in between.

“I knew what I was in for with Emma and Michael having worked with them before. There’s a real drive behind what we are doing. With CX, media and connections planning capability in-house, we’re building something special at M&C Saatchi Melbourne and we’re backed by a formidable national team. ” says Hyde.

After almost 14 years at AJF Partnership, Brady brings a wealth of experience from her years as a member of the AJF Partnership management team, and leading many of the agency’s high-profile accounts.

“I’m delighted to have joined M&C Saatchi, especially this team in Melbourne. I could never have envisaged a more interesting start to a new role. In a world where we are not physically together, there’s a unique bond across the entire agency team.” says Brady.

 

Please login with linkedin to comment

M&C Saatchi

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]