CommBank has launched a first of its kind storybook and accompanying VR app called ‘The Teleporter Adventures’, designed to teach kids financial lessons through immersive storytelling.
The book follows the story of Sammy the Space Koala, an Australian koala who travels through the galaxy in search of a magical present for her Grandma’s birthday. Throughout the journey kids are invited to participate in virtual reality chapters, learning important lessons around financial ‘needs’ and ‘wants’.
Check it out here.
‘The Teleporter Adventures’ is an expansion of CommBank’s Start Smart program, the largest educational program of its kind in the world, with this latest experience designed to determine whether VR technology combined with a storybook in a student’s home can reinforce financial education lessons learned at school.
Michael Canning, executing creative director at M&C Saatchi, commented: “The Teleporter Adventures’ are a hybrid of the classic storybook and virtual reality worlds. As a new platform for immersive storytelling, we hope to reach more and more kids and communities around Australia with a fun way to learn about money, building on CommBank’s proud heritage of financial education”.
To create the book, Sammy the Space Koala, M&C Saatchi collaborated with award-winning Australian author Ursula Dubosarsky, winner of the prestigious Australian Children’s Book of the Year Award. The printed storybook is designed as a package that comes with a smartphone app (available on iOS and Android) and Google cardboard headset, branded ‘The Teleporter’, which kids use to teleport into virtual reality chapters of the story.
Stuart Tucker, general manager of brand, sponsorship and marketing operations at CommBank, commented: “This platform harnesses virtual reality and education to build on the work we already do to prepare Australian children for their future. For us, it’s the first step in exploring the possibilities technology has to offer in improving financial literacy”.
Google’s director of media and entertainment, Bart Jenniches, commented that the platform is “A great example of how Australian brands can use virtual reality and inexpensive viewers to communicate and educate”.
Around 10 per cent of Australian 15-year-olds have not reached even a baseline level of financial literacy, and financial education programs play a vital part in ensuring their future wellbeing. The investment in Start Smart is an important part of Commonwealth Bank’s new corporate responsibility plan, Opportunity Initiatives, which is designed to drive positive change.
M&C Saatchi worked with Tricky Jigsaw to design the product experience and Fin Design to illustrate the storybook and translate those assets into the world of virtual reality. ‘The Teleporter Adventures’ will be publicised in CommBank’s owned channels, social and with a 30 second launch film animated by Heckler TV and produced in house by M&C Saatchi.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]