Maxus Strengthens Global Board With Three New Appointments

Maxus Strengthens Global Board With Three New Appointments

Maxus has strengthened its global senior management team with three new appointments to its global executive board; Dan Benedict, Rudi Symons and Pam Sullivan all join the Global Executive Committee.

Benedict and Symons have also both been promoted to new roles. Benedict becomes worldwide chief client officer, while Symons has been named worldwide chief talent officer. Sullivan will continue in her role as managing director of Maxus Los Angeles.

Benedict joined Maxus as managing partner in 2014 from MEC where he was a global client lead. In his new role, Benedict will continue to help develop both the ever-expanding Maxus global Huawei relationship and GroupM’s global L’Oréal account across 19 markets, as well as spearheading the Maxus Client Leadership practice.

Maxus Global Board

Rudi Symons, newly appointed worldwide chief talent officer, joined Maxus in September 2015 as EMEA head of talent and culture. In her new role, she will be responsible for developing the global talent and culture strategy across 55 markets. Since joining, Symons has launched a number of HR initiatives at Maxus including the Maxus Global Exchange, an international exchange program that this year sees 76 Maxus people experiencing work and life in another Maxus office in one of 45 cities around the world; and Maxus Walk The Talk, an intensive coaching experience designed to improve gender balance at the most senior level.

To date, Walk the Talk has been attended by more than 200 senior women. The course explores the barriers women face in the media and advertising industry and gives participants the chance to focus on their own ambitions and to take steps towards their ‘bigger game’. Since attending the course, 17 senior Maxus women have been promoted, including Rudi.

Pam Sullivan joined Maxus in 2011 as managing director for Maxus Los Angeles, leading the launch of the new office. She also heads Maxus’s largest client in North American, leading the NBCU film and television business, for which she oversees and leads strategic planning, implementation and stewardship for all products. In her five years at Maxus, Sullivan has increased the Los Angeles office’s billings fourfold.

Lindsay Pattison, worldwide CEO, said of the appointments: “People are any agency’s biggest asset and our team at Maxus is what sets us apart. Our talent delivers highly creative, award-winning campaigns that grow our clients’ businesses. Adding Pam and Dan, our most senior client leaders to the ExCo is critical to how we succeed. And Rudi is ensuring that we get great work by having super motivated people who feel inspired and empowered at Maxus. Each of these three brilliant individuals are also wonderful team players and I am so happy they are stepping up to be on our top team.”

Pattison added: “Dan’s experience working with some of our biggest clients has been hugely influential across all markets, regions and globally. He offers exceptionally calm and experienced client leadership and he’s always one to roll up his sleeves and make things happen.

Pattison continued: “LA is one of the most culturally important cities in the world, especially for the creative industries. Where it innovates, the rest of the world follows. And Pam has been leading and growing our West Coast offer and delivering stellar work for NBCU.”

Dan Benedict, worldwide chief client officer at Maxus, said: “With Maxus’ unique client-centric culture my new role is firmly about supporting clients through this time of peak complexity. The key is ensuring local knowledge delivers global impact whilst making sure that Maxus’ excellent consistency and quality is maintained worldwide.”

Rudi Symons, worldwide chief talent officer, commented: “I love working for Maxus – it truly lives its Leading Change philosophy: for its clients and for its people – it’s a joy to work in such a fresh thinking, collaborative culture with equality at its heart. I’m very proud to now be leading the global talent and culture strategy and I’m excited about the opportunities ahead.”

Pam Haupert Sullivan, managing director at Maxus Los Angeles, added: “To be promoted onto the global ExCo is recognition for all the hard work of the entire NBCU Maxus team. I’m looking forward to offering my experiences in Los Angeles to drive Maxus’ global growth in the future.”

Sullivan will continue to be based in Los Angeles and report into both Steve Williams, Maxus Americas CEO and Lindsay Pattison, Maxus Worldwide CEO. Benedict and Symons will continue to be based in London and report to Pattison.




Please login with linkedin to comment

Great Place To Work

Latest News

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]