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B&T > Advertising > Maxus Forges Partnership Between iSelect And The Voice
Advertising

Maxus Forges Partnership Between iSelect And The Voice

Brooke Hemphill
Published on: 3rd May 2016 at 10:18 AM
Brooke Hemphill
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3 Min Read
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Following on from iSelect’s brand relaunch, Maxus Communications Australia has collaborated with Nine Entertainment Co, Endemol Shine Australia and Leo Burnett to create a unique partnership between iSelect and The Voice, which premiered last night to 1.4 million viewers across the five city metro, ranking in the top two programs with all key demographics.

With iSelect’s new brand platform centred around the concept of “always get it right”, Maxus identified an opportunity for a partnership within the popular show.

The Voice challenges artists, coaches and Australia to “always get it right” by delivering outstanding performances, selecting the right talent to be on their team and then having Australia choose the overall winner.

iSelect is helping The Voice to celebrate the moments when artists and coaches “get it right” through interstitials, a consumer promotion as well as an above the line campaign across broadcast and digital.

iSelect is also taking ownership of The Voice’s audience engagement app, which trended number one on the iOS app store free chart and number one on the free entertainment chart during broadcast beating out SnapChat, Facebook Messenger, Instagram and Facebook.

Maxus head of innovation and partnerships, Shivani Maharaj, said, “It’s been a pleasure to collaborate with Nine Entertainment Co and Leo Burnett to create a unique partnership for iSelect. In 2016, there is still no better channel to drive a return than TV.

“As branded entertainment continues to evolve, Maxus has seen great success leveraging the medium to build our client’s businesses and drive brand growth – from brand health metrics to ROI.”

iSelect’s head of brand and campaign marketing, Kirsten Craven, said, “At iSelect we’re all about empowering our customers to make the right decision and our new creative platform celebrates the satisfaction you feel when you know you made the right call.

“We see The Voice partnership as a natural fit that will help bring our ‘always get it right’ concept to life. We’ll be playing up the synergies between The Voice program and our customer value proposition in a unique and engaging way.”

CREDITS

iSelect

Kirsten Craven

Emily Hayden

Lauren Yildirim

Maxus Communications Australia

Shivani Maharaj

Shaun Harmor

Philippa Butler

Ellie Leahy

Leo Burnett

Kate Silver

Jacquelyn Whelan

Marlo Wilson

 

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TAGGED: #HappyGiving, Endemol Shine Australia, Failure, Maxus Communications Australia, mobile devices, OkCupid, Swithced on Media
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By Brooke Hemphill
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I am a writer, editor and marketing communications consultant. Former editor of B&T and Encore Magazines, I am presently engaged by several clients for thought leadership, content marketing, PR and feature writing. I currently look after the following agencies: Maxus, Spinach and Principals. I'm also working on a major content project for magazine industry body Magazine Networks. Additionally, I cover events for WARC and write for content marketing shop Edge, among others. I've also written a book, Lesbian for a Year. My career in the media began with a regular feature in the Sydney Morning Herald titled Table for Eight before I went on to present the online series Sexperts for the SMH, Age and Brisbane Times websites. Specialities: feature writing, content marketing, editing, producing, ghostwriting, InDesign, magazine editing, project management

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