Luxury boutique agency, MAXMEDIALAB announces the appointment of Group Media Director, Angela Swayn.
With over eighteen years of media communications experience (10 of those at director level), Swayn joins MAXMEDIALAB (MML) with a wealth of industry knowledge.
Driven by a desire to focus on how agencies can better partner with clients beyond transactional media, Swayn’s role at MAXMEDIALAB will further explore her passion in discovering innovative opportunities and solutions to meet the pace of digital technology.
Swayn’s previous role as general manager of Zenith, saw her leading 80 people across multiple disciplines including media planning, investment, digital, strategy and research.
Prior to this, Swayn held the position of global business director at OMD where she spent two years leading the Tourism Australia account and managing the Prestige client team.
Swayn said: “I feel very privileged and excited to join Lynette and her team at MML. Our industry is moving at such a fast pace that clients are now requiring their agency partners to not only help them navigate this change but to also be agile in meeting their needs.
“The unique way that MML are successfully servicing clients with their full service offering combined with a passionate team is what attracted me to the role”.
Swayn continues: “Moving from a multinational media agency, I saw an opportunity for me to be part of a fast growing boutique agency that is already expertly guiding clients on their marketing journeys”.
MAXMEDIALAB’s CEO and founder, Lynette Phillips said: “At MAXMEDIALAB, we leverage tiered, integrated strategies that include a mix of earned, paid, influencer engagement, communications, data and insights, social and content services all working together, threaded together by big end-to-end ideas.
“We are thrilled to welcome Angela with her wealth of media experience and know she will not only be an incredible asset to the team but also our clients”.
Phillips added: “Angela’s role will be focused on making the full service client experience at MAXMEDIALAB even more exceptional”.