Wild Turkey creative director, Matthew McConaughey has crafted a one-of-a-kind tent to get Aussies out under the stars and into the wild, while giving thanks to those who work tirelessly to protect it.
The actor-turned-businessman partnered with Doron and Stephanie Francis of Australian outdoors brand Homecamp to craft the Australian-exclusive range of 150 limited-edition two-man canvas tents and matching cooler bags.
The Wild Turkey x Homecamp Trust Your Spirit tents hope to encourage Aussies to get back into the wilderness after 18-months of lockdowns.
The tents also come with Matthew McConaughey’s very own built-in narrated campfire stories that can be unlocked via a QR code on the tent’s exterior.
“No one knows the Australian wilderness better than Aussies themselves,” said McConaughey.
“During my time in Australia, I was always in awe of the deep level of knowledge and appreciation Aussies had for the great outdoors.
“That’s why, Wild Turkey and Homecamp have come together to create an experience that reminds us why we all need to go back into the wilderness sooner and more often. Because when you’re in the wild, you can always trust your spirit.
“Trusting their own spirit, Steph and Doron quit their city jobs for a more adventurous path to create honest, quality camping gear that encourages us all to enjoy the natural beauty of the bush.
“In the same way the Russell family trusted their spirit for generations to create Wild Turkey, Doron and Steph also crafted an experience, not just a product.
“That’s the kind of conviction we’re talking about.”
The Wild Turkey x Homecamp Trust Your Spirit tents are available for pre-order on 1 December 2021 with a proportion of proceeds going towards the Foundation for National Parks & Wildlife, to support the continuous bushfire regeneration efforts.
The 150th tent will be auctioned off, with the final bid going to Wild Turkey’s ongoing charity partner as part of its commitment to thank those who preserve the wilderness.
“Year-on-year the With Thanks initiative in Australia sees Wild Turkey and its Creative Director shine a light on the Foundation for National Parks & Wildlife for the work it does in conserving the wilderness for future generations,” said Campari Australia and New Zealand marketing director, Paolo Marinoni.
“The Wild Turkey x Homecamp Trust Your Spirit tent helps get people back into the bush while giving thanks to our charity partner, Foundation for National Parks & Wildlife.
“For that, we also thank Stephanie and Doron Francis, and Matthew McConaughey, for making this all possible.”
The Wild Turkey x Homecamp Trust Your Spirit tent and cooler bag come as a set at $950.00 and are available for pre-order online.
