Matthew Hancock Appointed GM Of SBS On Demand

SBS has announced the appointment of Matthew Hancock to the role of general manager, SBS On Demand.

Hancock moves into the role from his current position as the head of priorities and planning for SBS’s TV and online content division where he leads project management and analysis functions, and has been instrumental in building and refining the strategic approach across the SBS television and digital portfolio, including aspects of SBS On Demand.

His appointment to SBS On Demand comes as SBS has surpassed eight million registered users, and earlier this year also became the first media operator in Australia to offer in-language login and navigation, with users able to login to SBS On Demand in Simplified Chinese and Arabic, with more languages to come.

Marshall Heald, Director of TV and Online Content, SBS, said: “I’m delighted to announce the appointment of Matt into the role of General Manager for SBS On Demand. He brings a unique mix of strategic experience and analytical skill from extensive experience working in the sector, along with a deep understanding of our audiences and the evolving streaming environment we operate in.

“SBS On Demand has experienced significant growth and success in recent years, testament to the dedicated team and leadership who have focused on building the platform and its offering for audiences in an increasingly competitive and rapidly changing market. Matt is well placed to further develop and drive our strategy, taking SBS On Demand into its next phase as we continue to evolve the platform and improve our offering for audiences.”

On his appointment, Hancock said: “SBS On Demand is Australia’s most distinctive streaming destination, with more than 9,000 hours of content in over 50 languages for free. I’m thrilled at being able to collaborate with a passionate team of specialists that put audience first, dedicated to building a world- class user experience that connects our viewers with a unique, compelling and evolving content proposition unlike any other. There are exciting times ahead.”

Hancock has more than 20 years of experience working in the media industry, working in both public and private organisations across production, funding policy and broadcasting strategy roles. He joined SBS in 2016 from roles at Screen Producers and Screen Australia.

He will commence in the role from 14 September.

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