Matterhorn Launches Global First For Pfizer With New Campaign For Advil Liquid Capsules

Matterhorn Launches Global First For Pfizer With New Campaign For Advil Liquid Capsules

Matterhorn Sydney has launched a new marketing campaign for Advil Liquid Capsules, which highlights that Advil works fast on pain and is absorbed 2x faster versus pain relief brands such as standard Nurofen.

The campaign comprises of a new TVC and a 360 degree Virtual Reality experience that lets people experience the benefits of Advil Liquid Capsules first hand.

Matt Kemsley (co-founder of Matterhorn) said, “Driving home the speed credentials of Advil Liquid capsules in a modern, state of the art way is the key objective of this campaign.

 

“Plus having permission to avoid cliched lifestyle moments provided us with the perfect opportunity to create a high-tech, futuristic world that showcases this exciting, scientifically advanced brand.”

Garry Horner (co-founder of Matterhorn) added, “The simple reality of marketing today is that having a beautiful TV commercial is crucial, but it’s only half the battle.

“Engaging with customers and retailers in both the grocery and pharmacy sectors is equally important. This is where the Advil VR experience comes in. It gives the Advil Sales team an invaluable tool to ensure the brand is front of mind for customers and pharmacists at the most crucial part of the shopper’s journey… when they’ve got their wallets in their hands.”

Cutting Edge created the 3d commercial and VR experience for Matterhorn. Led by Cutting Edge director and VFX supervisor Simon Maddison.

Maddison said, “Working with a Client and Agency with such foresight and trust in the team has been a real pleasure. The TVC lent itself perfectly to virtual reality; the viewer is the rider, racing through a fully CG world, smashing through pain ‘crystals’ as the environment constantly builds and moves around you.

“The complexity of the Advil VR experience is not something I’ve seen before; a virtual environment of over 3,500 frames of liquid, moving mountains made up of two million fully reflective blocks and crystal simulations in stunning 4K. There’s nowhere to hide in VR – you can’t cheat the landscape with camera angles; it all has to be beautiful. VR offers clients the ability to immerse their consumers inside their vision in a way that’s never been done before, and we are thrilled to be at the forefront of this technology.”

“Working with Simon Maddison and the team at Cutting Edge has been a fantastic experience and from the treatment to the production they have over delivered with their creativity and effort. At every stage their suggestions and ideas have made the concept stronger.” Kemsley added.

Jalene Tiu (brand manager – Advil, Pfizer Consumer Healthcare Australia) said, “We’re enormously proud of this campaign. It takes Advil to a new and refreshing creative direction. The TVC is single-minded and highly engaging across our campaign’s multiple touch points. And the VR experience is a first for Pfizer as well and helps bring the TVC to life in a whole new different level. This is an excellent step forward for Advil.”

 




Please login with linkedin to comment

content agency Initiative

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]