Matt Cooney has extended his chief growth officer role in the Publicis Groupe to take on national growth and marketing for the Saatchi & Saatchi Australia brand.
Cooney, who has led his own Sydney-based consultancy as well as previously running new business at Host, is a seasoned operator having also served on management teams at BBH, Fallon and hhcl+p in the UK.
He has been instrumental in the growth of the Publicis Groupe’s ‘Power of One’ model over the past three years and will continue to work with Groupe CEO Michael Rebelo. He has now extended his remit to the Saatchi & Saatchi Australia brand.
Saatchi & Saatchi Australia CEO, Anthony Gregorio, says: “We are delighted to welcome Matt to the Saatchi & Saatchi family. I know he will help us grow both our profile and our business. He’s got a proven track record, is super bright and adds enormous value to the brand.”
Cooney adds: “Saatchi & Saatchi is the most famous brand in advertising and is showing its class across all of the most prestigious awards this year. The pipeline of work we have in place and the passion of our people and client partners is really exciting.
“It’s a great honour to be able to help such a fantastic brand fulfil its potential. Saatchi’s has been a huge part of growing business for the Publicis Groupe so it’s wonderful to now be able to help them grow their own.”
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