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Reading: Match Media Scores Another Coup
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B&T > Media > Match Media Scores Another Coup
Media

Match Media Scores Another Coup

Staff Writers
Published on: 30th June 2014 at 1:23 PM
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Hot on the heels of winning the Sunbeam account, Match Media has now been appointed to handle strategy, planning and buying across all media for Platinum Asset Management.

The appointment was made without a competitive pitch and billings are undisclosed.

Platinum Asset Management is an Australian based fund manager specialising in investing in international equities. Platinum currently manages in excess of AUD$23bn with around 13% of this from investors in NZ, Europe, America and Asia.

Platinum aim to raise top of mind awareness and leads from a spectrum of audiences, including established investors and advisors, whilst making inroads into those in self-managed super funds structures and the upcoming breed of investors and financial advisors.

Liz Norman, Director of Communications, Platinum Asset Management said, “For a number of years we have been planning and buying our media in house. However the increasing complexity of the digital media space and our own business growth ambitions required us to look externally for specialized input. Match impressed us with the combination of strong strategy and digital expertise, as well as being a good fit for our business.”

John Preston, Founder & CEO of Match Media added, “We are really proud to have a client of the stature of Platinum on our roster. They are a highly specialized and incredibly successful business. They have a contrarian approach to their market and we have to equal that approach. We are also pleased to be working with their creative partners 3C.”

Match Media's CEO John Preston
Match Media’s CEO John Preston
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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