Match Media Scores Another Coup

Match Media Scores Another Coup
SHARE
THIS



Hot on the heels of winning the Sunbeam account, Match Media has now been appointed to handle strategy, planning and buying across all media for Platinum Asset Management.

The appointment was made without a competitive pitch and billings are undisclosed.

Platinum Asset Management is an Australian based fund manager specialising in investing in international equities. Platinum currently manages in excess of AUD$23bn with around 13% of this from investors in NZ, Europe, America and Asia.

Platinum aim to raise top of mind awareness and leads from a spectrum of audiences, including established investors and advisors, whilst making inroads into those in self-managed super funds structures and the upcoming breed of investors and financial advisors.

Liz Norman, Director of Communications, Platinum Asset Management said, “For a number of years we have been planning and buying our media in house. However the increasing complexity of the digital media space and our own business growth ambitions required us to look externally for specialized input. Match impressed us with the combination of strong strategy and digital expertise, as well as being a good fit for our business.”

John Preston, Founder & CEO of Match Media added, “We are really proud to have a client of the stature of Platinum on our roster. They are a highly specialized and incredibly successful business. They have a contrarian approach to their market and we have to equal that approach. We are also pleased to be working with their creative partners 3C.”

Please login with linkedin to comment

Melbourne Old El Paso Taboo

Latest News

I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]