MasterChef tantalisingly close to the magic million

MasterChef tantalisingly close to the magic million

MasterChef Australia enjoyed another Thursday night ratings bump as reality fanatics turned to Ten for their fix.

MasterChef was the fifth most watched program of the night and was tantalisingly close to the magic million mark with 987,000 viewers.

The jump elevated Ten’s total share of all free-to-air viewers to 21.1% with 14.7% going to its primary channel.

Seven lost Thursday night’s ratings race as its news programs and extended episode of Home and Away failed to win the network the majority of FTA viewers on its House Rules-free night.

Nine won Thursday night overall with a total 28.8% of all FTA viewers with 20.9% choosing the network’s primary channel, according to OzTam’s preliminary metro ratings.

Seven sat in second place on 25.8% with 17.5% going to tis main channel.

Seven did have Thursday night’s most watched show with Seven News (1.149 million). But it had only two other top 10 programs with Seven News/Today Tonight (1.039 million) and Home and Away (860,000) compared to Nine’s 5 top 10 shows.

Nine’s most watched show was Nine News (1.136 million).

The ABC sat on total 18.3% last night with 13.2% for ABC1.

SBS won a total 5.9% with 4.7% going to SBS ONE.

 

Picture: Flickr Creative Commons by Blaye Cotes de Bordeaux




Latest News

Connecting Plots Nabs Saatcho & Saatchi Alum Craig Page
  • Advertising

Connecting Plots Nabs Saatcho & Saatchi Alum Craig Page

connecting plots has announced Craig Page as the new Strategy Partner as Tim Collier departs to pursue new opportunities. Lead image: Craig Page, strategy partner, Connecting Plots. Craig Page, esteemed integrated strategist and founder of strategic consultancy WeirdWorks, joined Connecting Plots as a strategy partner to lead the company’s strategic services. Page, who founded WeirdWorks […]

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
  • Campaigns

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton

Louis Vuitton launched a new iteration of its storied ‘Core Values’ campaigns, captured by Annie Leibovitz. The campaign featured Roger Federer and Rafael Nadal as they ascended to the summit of Italy’s Dolomites mountain range. The tagline reads, “There are journeys that turn into legends”. 3,000m high, Nadal and Federer are seen not as competitors […]

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
  • Advertising

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?

This International Biodiversity Day, ANP| WWF and BAR Ogilvy are reinforcing the importance of ‘The Endangered Typeface’ campaign to “protect all animal life”. When talking about the 6th mass extinction, can you really tell the difference a year makes? With the endangered typeface, a living font created in 2023 in a partnership with Associação Natureza […]

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
  • Advertising

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results

On Tuesday, 21 May, the Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media, and marketing participated in the anonymous census in November 2023, providing an updated picture of the industry’s demographics and experiences of diversity, equity, and inclusion. […]

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
  • Advertising

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]