A British reality TV star has made a slightly awkward appearance on a UK morning show to promote her new book, with viewers noting an unfortunate optical illusion on her dress.  

I’m A Celebrity … Get Me Out of Here! contestant Scarlett Moffatt appeared on Sunday Brunch over the weekend to plug her autobiography, and viewers were quick to note the unusual pattern on her dress resembled two almost perfectly-positioned breasts.

Massively unfortunate pattern on Scarlett’s shirt dress… #SundayBrunch pic.twitter.com/gvzgVwwyuP

— Tim Prottey-Jones (@TimProtteyJones) November 5, 2017

#SundayBrunch omg Scarlett’s top look like a pair of boobs. Can’t stop laughing.

— Thomas fury (@tfuryautos) November 5, 2017

Why are @ScarlettMoffatt tits so saggy? #SundayBrunch pic.twitter.com/pZmMg3xN7K

— Scott Reid (@reid226) November 5, 2017

Unfortunate shirt design @ScarlettMoffatt – looks like you need a lift @SundayBrunchC4 #SundayBrunch pic.twitter.com/y13R2jmDJW

— Mrs B (@vebanfield80) November 5, 2017

I love the lass but anyone else realise Scarlett Moffat’s dress looks like she has two saggy boobs?   #SundayBrunch pic.twitter.com/KhoVwByNm7

— Kate Lou (@kissmekate_x) November 5, 2017

Moffatt appeared to become aware of her wardrobe malfunction soon after, with viewers noting her attempts to cover the part of her dress that was drawing all the attention.

Oh dear- poor scarlet has a top on which looks like droopy boobs and she’s trying to hide it #sundaybrunch

— Amber Davis (@Ldnstyle_UK) November 5, 2017

I suspect Scarlett Moffat may have just sneaked a peak at her Twitter account. #SundayBrunch pic.twitter.com/xFy6z9Pnha

— Ashley (@ashleyfovargue) November 5, 2017

Fellow guest Johnny Vegas even saw the funny side of it, drawing his own boobs on the front of his t-shirt to match Moffatt’s dress. 

Sussed it !! Ha ha. #ch4 #SundayBrunch pic.twitter.com/EeMQS1bozx

— Nicola Tomlinson (@nictomo7) November 5, 2017

However, it turns out the fashion fail could’ve been a masterstroke for Moffatt, with the dress trending on Twitter, and giving the reality TV star another way to spruik her new book.

When your dress trends on Twitter. Tell you what else is the tits, my new book ?? https://t.co/fdm5ciEWP2 pic.twitter.com/DM889eg7z8

— Scarlett Moffatt (@ScarlettMoffatt) November 5, 2017