Mars Wrigley Snares Bega Cheese’s Ben Hill As New Marketing Director

Mars Wrigley Snares Bega Cheese’s Ben Hill As New Marketing Director

Mars Wrigley Australia has announced the appointment of Ben Hill (main photo) as its new marketing director.

Hill will lead the marketing function of the organisation from Mars Wrigley Australia’s Melbourne headquarters, with responsibility for the growth of its 17 iconic brands distributed across the Australian market and abroad, including EXTRA, MALTESERS, M&M’S , 5, MARS, SKITTLES and ECLIPSE. Hill brings more than 20 years’ experience in the FMCG industry and has built a wealth of expertise leading marketing, category, shopper insights and planning and activation within Mondelez, Coca-Cola Amatil, Nestlé and Unilever, working across Asia Pacific, Middle East and Africa.

Prior to joining Mars Wrigley Australia, Hill served as marketing, innovation and corporate affairs director at Bega Cheese, where he was instrumental in transitioning Vegemite back to Australian ownership, growing and future-proofing Bega’s brand portfolio and setting up a best-in-class marketing function for the business.

Andrew Leakey, general manager – Mars Wrigley Australia, said: “Ben’s experience coupled with his energy and creativity will be invaluable as we drive category growth for our customers and transform our portfolio for tomorrow. With a strong track record in executing commercially impactful marketing campaigns and delivering for the customer, Ben is a welcome addition to our Leadership Team as we look to reinvent our category for the future.”

Hill added: “I’m thrilled to be joining the Mars Wrigley Australia team, working alongside a passionate group of Associates to grow our iconic brands loved by generations of Australians. With a fresh perspective, I’m most looking forward to working with the team to unlock the power of our gum, bitesize and bars brands, ensuring we continue to evolve our portfolio through world-class innovation and bold thinking to connect with the evolving preferences and values of our consumers.”

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