B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mars Food Snares Oporto’s Bronwyn Powell As Marketing Director
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Mars Food Snares Oporto’s Bronwyn Powell As Marketing Director
Marketing

Mars Food Snares Oporto’s Bronwyn Powell As Marketing Director

Staff Writers
Published on: 17th October 2018 at 12:14 PM
Staff Writers
Share
2 Min Read
SHARE

Mars Food Australia has appointed marketing director, Bronwyn Powell to head its portfolio of brands that include Masterfoods, Uncle Ben’s, Dolmio and Kan Tong. 

Powell joins from Oporto Franchising, after repositioning the brand in-market and developing a customer experience strategy.

Powell has more than 25 years’ experience in senior leader FMCG roles in blue chip companies, retail and quick service restaurants including Snackfoods, George Weston Foods (Tip Top Bakeries), SPC Ardmona (Coca-Cola Amatil), McDonald’s Australia, Oporto & Yum! Restaurants International. 

Mars Food Australia general manager, Hamish Thomson said, “We are thrilled to have Bronwyn joining our leadership team. She is a commercially astute marketer who thinks digital first and is passionate about innovation and transformational change – attributes we need to create food for the future and not for the past.”

Thomson added, “A key focus for Bronwyn will be to help shape Mars Food Australia’s future growth strategy, which will be driven by innovation into new flavours and formats and the sharing of healthier, easier, affordable, tasty meals”.

Powell’s  achievements include an Australian Promotional Marketing Association Award for the social media campaign #SPCSunday, in support of local manufacturing of SPC, and a Bronze Lion at Cannes for #Macitbetter, to connect millennials to McDonald’s. 

“It’s an honour and pleasure to join the highly esteemed Mars Food team who are working to make dinner time matter,” Powell said.

“The Mars Food business is on the cusp of exciting change and I can’t wait to bring my experience and a digital lens to help drive that change, and to continue to delight consumers and customers.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bronwyn Powell, mars food australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Dan Kalinski.
Agency Models Are Changing – But We Must Avoid A Race To The Bottom
11/07/2025
A Rosy Outlook For WPP?
11/07/2025
Ads Out, AI In: Linda Yaccarino Departs X As Musk Rewrites The Social Playbook
11/07/2025
Australia’s Youngest Winter Paralympian Calls On Brands To Step Up As QMS Launches Milano Cortina Packages
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?