Marley Spoon Reveals New Look For 2017

Marley Spoon Reveals New Look For 2017

Global recipe box delivery service Marley Spoon has announced it is rebranding for the new year, revealing a new logo, colour palette and imagery.

The company said in a statement that the revised logo was designed with friendliness and accessibility in mind, and provides increased application flexibility, with the letter ‘y’ mimicking the shape of the spoon from the old logo.

Marley Spoon's new logo

Marley Spoon has also changed its imagery to reflect a friendlier, brighter and more simplified look.

Marley Spoon's new imagery

The company has also introduced a new colour palette to help emphasise its food imagery, as well as a new set of icons.

Marley Spoon's new colour palette

Marley Spoon's new iconography

Marley Spoon’s two primary typefaces will remain the same, but will be used alongside an additional set of display typefaces that mimic handwriting designed to provide the brand with a friendly, human element.

Marley Spoon's new typfaces

Marley Spoon’s head of brand, Anjali Grover, said the new look and feel will appeal to a wider consumer audience, is more recognisable and has greater visibility in exciting and growing global markets.

“Marley Spoon has evolved greatly since its launch in 2014,” she said.

“After two years, we felt it was time to update the brand to better reflect the spirit of our product as articulated by our customers, who describe Marley Spoon as fun, food-focused and inviting.”

The company’s creative director, Amie Lin, said the rebrand was intended to create a visual identity that not only addresses the operational issues Marley Spoon had with previous assets, but also feels more friendly and accessible to customers.

“After nearly a year of iterating, we are proud of the fresh set of Marley Spoon visuals,” she said.

“The new look is distinctive and provides us with the perfect platform to focus on a delightful customer experience.”

Please login with linkedin to comment

Marley Spoon

Latest News

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head
  • Technology

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head

Bobby Jania, CMO of Salesforce’s Marketing Cloud has said that AI has flipped the traditional marketing campaign on its head, with customers — instead of brands — being in the driving seat. Speaking to a panel of journalists at Salesforce’s Connections event in Chicago, Jania told B&T that the attention economy and AI will force […]

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

the network has dropped its third tentpole show in recent months after cancelling The Bachelor and The Masked Singer. First airing in January this year and hosted by Beau Ryan and Liz Ellis, the reboot features contenders from all walks of life in the ultimate test of speed, strength, stamina, agility and power. It is […]