As the winter months come to a close, meal-kit delivery company Marley Spoon, is encouraging Australian commuters to ‘Get Spooning’ in their latest out-of-home campaign that has launched today.
The cheeky new tagline of ‘Love Cooking, Get Spooning’ will be taking over buses and trams in Sydney, Melbourne and Canberra.
Marley Spoon’s large-format decals have public transport ‘painted’ yellow and encourage people who love cooking to get the most out of it with the meal-kit delivery service.
The new campaign taps into the heart of Marley Spoon’s core of cooking delicious food without the hassles of meal planning and shopping.
Marley Spoon’s head of acquisition, Ashleigh Becker said: “Utilising public transport allows us to reach a huge audience at the two times of the day people are going to be thinking about dinner: in the morning when they’re thinking about what they are going to cook, and in the evening when they’re faced with having to get all of the ingredients they need from the supermarket.
“Customers now have more options than ever when it comes to eating at home, so our campaign was built around a strong sense of identity and ensuring customers think about Marley Spoon when thinking about cooking.”