Marley Spoon Delivers ‘Deliciously Different Meal Kits’ In New TVC Via Abel Creative

Marley Spoon Delivers ‘Deliciously Different Meal Kits’ In New TVC Via Abel Creative
B&T Magazine
By B&T Magazine



Meal kit subscription company Marley Spoon has launched into 2020 with a national ad campaign, starting with a new TVC developed by Abel Creative. 

Coming off a year of expanding the Marley Spoon menu and introducing new meal choices – including more healthy meals and vegan options – the TVC focuses on the different types of personalities who cook with Marley Spoon. From everyday chefs to the health-conscious and busy dinner enthusiasts, the food delivery company highlights the everyday dinner inspiration delivered in each box. The ad was produced by Heckler.

In line with the national TV campaign, Marley Spoon is continuing its tradition of painting the town yellow at the beginning of each year with a complementary outdoor campaign. The eye-catching campaign will be on display across buses and trams in Sydney and Melbourne, with the brand continuing to spread its message of delivering ‘Deliciously Different Meal Kits’.

Ashleigh Becker, head of acquisition for Marley Spoon and Dinnerly, said the creative concept is all about stripping back big ideas and focusing what Marley Spoon does best.

“If you speak with Marley Spoon customers, it’s rare that there’s just one thing they really enjoy. For some people it’s the variety of meals, for others it’s about saving time; much like cooking, it’s a personal decision. So we wanted to showcase all of these in a way that really cuts through.

“From the moment we started working with them, the team at Abel proved they were the right creative partners. They demonstrated a highly informed understanding of our product and customers, and how to best showcase the still relatively new concept to potential dinner enthusiasts. Developing the creative concept alongside the Abel Creative team gave us a chance to creatively explore new and exciting ways to show how Marley Spoons compliments the lives of our busy customers.”

The campaign launched in the Christmas period with the new TVC airing nationally, along with a strong social and digital presence. The out of home campaign will hit the streets of Sydney and Melbourne in late January.

Credits

Creative — Abel Creative

Production — Heckler

Media Agency — Avenue C

 




Please login with linkedin to comment

Marley Spoon

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]