Marketplacer has signed a partnership agreement with retail media tech company CitrusAd, giving its sellers access to advanced advertising opportunities.
Suppliers on the Marketplacer-powered platform will be able to use sponsored products ads to “stand out” and drive incremental sales.
This will also enable the marketplaces to win their fair share of retail media revenue, which is set to double in size to over $60bn, between 2021 and 2024 in the US alone*.
CitrusAd helps retailers, distributors and wholesalers of various sizes build retail media networks in over 30 countries.
“This partnership with Marketplacer further cements CitrusAd’s vision for retail media for everyone, everywhere. This solves the long-standing challenge of enabling marketplaces and their suppliers to benefit from the retail media revolution. Marketplaces are hugely important in ecommerce and are a high-growth sector” explains CitrusAd COO, Adam Skinner.
“Partnering with CitrusAd gives our clients access to new revenue streams and allows them to accelerate their marketplace strategy through the industry’s most flexible, unified media network solution. By implementing CitrusAd via Marketplacer, you can maximise a marketplace’s earning potential through its seller networks and brand partners. We’ve seen brick and mortar supermarkets get the most out of their shopper base for years, giving them the competitive edge through smarter media that reaches more shoppers across more channels. Now marketplaces can do the same,” adds Vanya Jakovljevic, Marketplacer Americas partnerships lead.
*Source: eMarketer
