Marketing software and solutions provider Marketo has announced it has acquired ToutApp, a sales engagement software company based in San Francisco.
ToutApp provides sales teams with sales campaign, content management, and analytics software to engage prospective customers in a personalised way to drive revenue growth.
More than 100,000 salespeople and over 400 enterprise customers, including Citrix, GE, CA Technologies, Siemens, Revel, Tableau, and Concur, are already use ToutApp.
ToutApp founder and CEO Tawheed Kader said the two companies share a similar vision for empowering sales and marketing teams for success in the engagement economy.
“We’re excited to join Marketo and further our shared mission of delivering exceptional customer and prospect engagement,” he said.
Marketo CEO Steve Lucas said: “Brands that win today engage customers in a meaningful way at every step of the journey and this requires coordinated execution across the entire enterprise, particularly within sales and marketing.