Yahoo7 Pushes Its Premium Content In New Campaign Via The Monkeys

Yahoo7 Pushes Its Premium Content In New Campaign Via The Monkeys
Will Roach
By Will Roach



Yahoo7 has launched a new marketing campaign that highlights the premium content and range of properties across its network.

The campaign, developed by ad agency The Monkeys, brings the Yahoo7 brand to life in a fun and engaging way for consumers.

The multi-channel push includes TV, digital display, social and video distribution and is the most significant brand project for Yahoo7 in recent years. It aims to encourage Australians to explore the breadth of the Yahoo7 network.

The 30-second TVC features a Yahoo7 user who traces his journey across the network with characters representing the various sites he has visited. The tagline across all executions is “Yahoo7, the best channel on the net”.

Kate McBean, head of consumer marketing and PR at Yahoo7 said, “We’re really excited to make some noise about the great content we have on the Yahoo7 network. We wanted to showcase this in a fun and creative way that speaks to our brand values and personality.”

“As a joint venture, we get the best of both Seven West Media and Yahoo Inc and we’re able to bring the benefits of each to our users. With content from Australia’s number one FTA broadcaster, the Seven Network and access to Yahoo’s ever-evolving suite of products, Yahoo7 caters to our users’ online habits day in day out.”

The Monkeys said, “Every now and again you’ll be looking at something online and think ‘Hold on, how did I end up here?’ Chances are it’s a long way from your starting point. So that’s where we started. It’s an interesting way of looking at how people engage with each of the Yahoo7 properties.”

Yahoo7 features a wide range of content from local and international news to finance, sport and lifestyle information, access to weather and mail as well as Australia’s most popular video content on PLUS7.

Check out the video here.

Credits:
Head of Consumer Marketing and PR: Kate McBean
Consumer Marketing Specialist: Imogen O’Neill
Agency: The Monkeys
ECD: Scott Nowell
Head of Production: Thea Carone
Broadcast Producer: Wendy Gillies
Art Director: Paul Sharp
Copywriter: Mike Burdick
Planning Director: Michael Hogg
Head of Content Management: Lisa Ramsey
Content Director: Priyanka Patel
Content Manager: Nicolla Confos
Production Company: Finch
Director: Alex Roberts
Producer: Amy Dymond
Post: The Gingerbread Man
Sound: Nylon




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