WPP AUNZ Unveils ‘The Store’, Bespoke Path To Purchase Offering

WPP AUNZ has unveiled WPP’s Global Retail Practice called The Store in Australia/NZ. The Store coordinates all of WPP AUNZ’s holistic path to purchase marketing services under one central point for clients requiring ‘end to end’, through the line solutions.

The Store is already servicing high profile clients including Logitech, CUB and Moet Hennessy, from its Sydney and recently opened Melbourne offices.

WPP AUNZ CEO Mike Connaghan said The Store model allowed specialist teams to be developed for each client, depending on their business needs, drawn from across WPP AUNZ’s stable of specialist marketing agencies.

He said The Store had capability across all channels and touch points involved in a shopper’s path to purchase from creative, digital and social, through to insights, strategy, store design, execution, packaging, activations, events, CRM, logistics, warehousing and merchandising.

“The shopper path to purchase space is rapidly changing, and a range of new options are now available to brands trying to capture the attention of shoppers at different points of their purchasing journey,” said Connaghan.

“For many businesses, managing multiple agencies with different areas of speciality within this environment of disruption can prove cumbersome and a drain on resources.

“The Store streamlines this process, offering a bespoke solution to each client, drawing in experts from across any number of WPP AUNZ’s agencies to be managed under one central location, and one client contact. It is entirely focussed on what clients need; services are provided across multiple disciplines for each step of the path to purchase, but with one management structure, it’s a true reflection of WPP’s ‘horizontality’ proposition.”

The Store is a WPP model which has offices in the UK and US, with the Australia/NZ operation the third market to set up shop. In Australia, The Store is led by shopper marketing specialist Rob Draper as CEO (pictured above).

Draper said, “We are excited that global brands such as Moet Hennessy, CUB and Logitech have recognised the strength of The Store’s consolidated offering. It is a great example of experts from across a wide variety of agencies working seamlessly together with the client to achieve a common goal.

“We’re ideally placed to continually add to the team depending on our clients’ future requirements, which is the advantage of having WPP AUNZ’s broad capabilities on tap as required, with no additional outside contractors required.

“Complete control over deliverables, improved efficiencies, and more effective work through an array of resident experts from across disciplines working together on projects under one leadership structure, are some of the benefits our clients are experiencing.”

Services provided by The Store include insights, strategy, creative, production, execution and measurement across all channels and touchpoints involved in shoppers path to purchase such as retail, digital, social, activation, events and CRM for example.

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