Winners Revealed For 2017 PANPA Advertising & Marketing Awards

The 2017 PANPA Advertising & Marketing Awards winners were announced last night for news media publishers from around the Asia-Pacific region.

The awards recognise and celebrate advertising and marketing campaigns created by news media publishers, as well as leadership in advertising sales and marketing teams in Australia, New Zealand, the South Pacific and Asia.

The awards were presented at a cocktail event at the Art Gallery of NSW in Sydney in conjunction with the INFORM News Media Summit, held on Wednesday.

NewsMediaWorks CEO Peter Miller said: “I would like to congratulate all the Advertising & Marketing Awards winners for 2017 and acknowledge the outstanding standard of talent and work that is reshaping how the news media industry markets itself to readers, advertisers and media agencies.

“In a very competitive field, the number and quality of entries demonstrated why our region is one of the most innovative in the world when it comes to advertising and marketing skills within news media publishers.”

This year’s categories included Advertising, Marketing and Executive Excellence (incorporating sales, marketing, design and creative services executives).

The Advertising categories recognise publishers’ in-house work only, while both agency and in-house executions were eligible for the Marketing categories.

See the full list of winners below:

EXECUTIVE EXCELLENCE

Marketer of the Year

Jodie Osborne – News Corp Australia, national and metro (The Australian, Herald-Sun, The Daily Telegraph, Courier Mail and The Advertiser)

Marketing Team of the Year

Fairfax Media customer marketing team (The Sydney Morning Herald, The Age, The Australian Financial Review)

Team Collaboration / Team Player of the Year

Herald Sun – AFLW product and sport editorial team

Sales Person of the Year

Dimitri Galanis – News Corp, NewsLocal

Sales Manager of the Year

Meg Marsh – national sales for South Australia, Australian Community Media, Fairfax Media

Sales Team of the Year

Australian Community Media – national sales for South Australia, Fairfax Media

Individual Designer / Creative Services Professional of the Year

Bevan Wills – Wairarapa Times-Age

Creative Services Team of the Year

Commercial Innovation Studio, Fairfax Media

PRINT ADVERTISING

Best Single Advertisement for a Client

Community Titles

Quest Community News – Moreton Bay Region Industry and Tourism

Regional Titles

News Regional Media – OMO Wrap

National / Metropolitan Titles

The Straits Times – Singapore Airlines to Stockholm

Best Print Campaign for a Client

Community Titles

Leader Newspapers – Aumann’s

Regional Titles

News Regional Media – OMO, Hey Mumma

National / Metropolitan Titles

The New Zealand Herald – House of Travel, Creative Shapes

Best Feature / Supplement / Native Advertising Environment

Community Titles

Quest Community News – Moreton Bay Rail Link Project

Regional Titles

Wanganui Chronicle – Celebrating Whanganui

National / Metropolitan Titles

News Corp Australia – metro ad sales team, Bank of Queensland, Make Your House a Home

Best Print Idea or Innovation Presented to a Client or Agency (OPEN)

News Corp Australia – metro ad sales team, Etihad, Flying reimagined Virtual Reality

Best Integrated Campaign for a Client (OPEN)

News Corp Australia – campaign solutions studio, BWS, 100 Days of Summer

Craft – Best Copywriting (OPEN)

Amy Currie – Hey Mumma promotional ads, News Regional Media

DIGITAL ADVERTISING

Best Single Advertisement for a Client

Community Titles

Mudgee Guardian – Think Water

Regional Titles

Wanganui Chronicle – Jet Sprints, Shelter View Promotions

National/Metropolitan Titles

Fairfax Media – Unapologetically Adult, Good Food

Best Digital Campaign for a Client

Regional Titles

OMO – ‘Hey Mumma’ video series, News Regional Media

National/Metropolitan Titles

The Daily Telegraph – OTEN Supercoach, NRL

Best Digital Idea or Innovation (OPEN)

The Sydney Morning Herald – Start Wars: Rogue One, Panorama Reveal

Best Microsite / Native Advertising

Community Titles

The Courier, Narrabri – Wonder of Wellbeing

Regional Titles

News Regional Media – OMO, Hey Mumma microsite

National/Metropolitan Titles

The New Zealand Herald – Brand USA, First Stop Freedom

MARKETING FINALISTS

Trade Campaign of the Year

Community Titles

Quest Community News – Quest for the Golden Ute Top Tradie

Regional Titles

News Corp Australia ad sales team – ‘More Valuable’ (regional campaign)

National / Metropolitan Titles

News Corp Australia metro ad sales ream – ‘More Valuable’ (national campaign)

Consumer Campaign of the Year

Community Titles

News Community Media – #SnapAustralia

Regional Titles

News Regional Media regional titles – Free Fitbit or NutriBullet (digital subscriptions campaign)

National / Metropolitan Titles

News Corp Australia metro and regional mastheads – The Marvellous Roald Dahl Library

Best Cause-Related Campaign or Community Service

Community Titles

Community Newspaper Group – Sox n Jox, Homelessness Week

Regional Titles

The Land newspaper – Glove box guide to mental health

National / Metropolitan Titles

Herald Sun – Good Friday Appeal

Sponsorship of the Year

Community Titles

Joondalup Weekender – City of Joondalup Summer events sponsorship

Regional Titles

The Standard – The Standard / Warrnambool Turf Club, May Race Carnival

National / Metropolitan Titles

The Sunday Mail – The Sunday Mail Suncorp Bank Bridge to Brisbane

Best Young Reader Program (OPEN)

The Fiji Times – Kaila! Design your own newspaper