Virgin, Yellow Brick Road & GoSwitch Flock To Sports Content Platform PlayersVoice

Virgin, Yellow Brick Road & GoSwitch Flock To Sports Content Platform PlayersVoice
Michelle Tan
By Michelle Tan



Six weeks after its launch, sports content platform PlayersVoice is winning the hearts and minds of consumers and brands.

Established as a platform for rich and raw first-person sports storytelling, PlayersVoice has created an environment where elite sportspeople feel comfortable sharing their thoughts, hopes, dreams and fears, shining a light on ‘The Human Behind the Headline’.

Challenging digital display and programmatic models, PlayersVoice is aligning brand campaign goals for partners such as Virgin Australia, Yellow Brick Road and GoSwitch with content themes aimed at delivering relevance and context to an audience in a heightened state of receptivity.

PlayersVoice sales director Adam Ireland said the no traditional display approach is improving the way key campaign messages are shared and received by audiences in a non-intrusive manner.

“Developed with user experience and brand impact in mind, we launched the platform after speaking with brands about the gap between today’s traditional display and mobile offerings, and their real business objectives,” he said.

“Brands now become part of an experience that draw audiences in. Engagement time per story is almost five times longer than the norm – PlayersVoice users spend an average of six minutes and 24 seconds per story compared to the industry standard of one minute and 40 seconds.”

Yellow Brick Road’s chief commercial officer, Scott Graham, believes the PlayersVoice platform is a game-changer, providing the opportunity to connect with audiences in a way that wasn’t previously possible.

“PlayersVoice users are engaging with our brand for minutes not seconds, which creates a significant opportunity for us to deliver our campaign messaging,” he said.

“It’s a pure user and brand experience, aligned with our purpose of helping Australians on the road to their hopes and dreams.”

PlayersVoice also has an exclusive commercial partnership with sports and lifestyle marketing business MKTG, who are managing brand partnership opportunities for the platform.

Matt Connell, managing director of MKTG Australia, said PlayersVoice has delivered on its promise of changing the game in sports content and publishing.

“Our strategic and commercial partnership is about delivering a unique and strategically-led digital marketing solution for brands in a completely safe and premium environment,” he said.




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]