Val Morgan Group has announced a global first, cross-platform partnership with the world’s largest entertainment fan site, FANDOM.
The partnership reveals another piece of the overall Val Morgan strategy, with the group now offering digital publishing alongside it’s existing assets in cinema, out-of-home and custom publishing.
A fan-powered, fan-trusted source of entertainment, FANDOM is home to millions of passionate users providing a platform where they can explore, contribute to and celebrate the world of pop culture across movies, gaming and entertainment.
With 2.5 million users throughout Australia and New Zealand, Val Morgan will exclusively represent FANDOM, amplifying their online content onto the big screen and reciprocally offering cinema advertisers with the chance to reach an engaged, online audience. Brands like Fandom have a specific audience that really appeals to advertisers. Its market leading advertising and branded content strategy, aligns closely with that of Val Morgan.
Dan Hill (main photo, CEO, Val Morgan Group said, “We’re thrilled to announce our partnership with FANDOM – this is a very natural extension to our strategy of seamlessly connecting brands to the most passionate people. The partnership will offer clients both contextually relevant content and brand safe environments; which is key to agencies effectively executing their screen strategies”
Val Morgan providing both brand delivery on the big screen and performance solutions online via FANDOM is an exciting evolution for the group. It allows Val Morgan to now provide end-to-end, integrated media solutions for clients looking to reach valuable, passionate audiences on scale.
Walker Jacobs, COO, FANDOM added, “FANDOM is excited to partner with Val Morgan to power and align some of the strongest entertainment assets in the Australian & New Zealand marketplace. There is a lot of natural synergy between FANDOM and Val Morgan and this partnership allows both companies to maximise the opportunity in best serving brands and consumers in new, compelling ways.
“We feel that forming a strategic partnership with Dan, and his organisation will provide a massive opportunity for the FANDOM brand, in addition to elevating the Val Morgan’s in-cinema and out-of-home assets.”
The cross-platform partnership is set to commence January 1st, 2019 and is expected to generate strong interest from brands looking to reach engaged audiences.