US Culture Consultancy Opens Australian Office

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney.

It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients.

MoC’s Australian founder, David Art Wales (pictured above), has relocated back to Sydney after 30 years in New York to head up the venture.

The consultancy will formally open its doors in Australia this month to serve a range of independent clients Down Under.

MoC has established a local advisory board, which includes entrepreneur and award-winning ECD George Betsis, along with former Droga5 CEO and now head of brand strategy at KPMG, Sudeep Gohil.

Wales said the decision to open a Sydney office was driven by the trend in Australia toward conscious capitalism.

“Instead of work being a place that merely extracts a third of an employee’s time, we can make it somewhere that contributes to their lives in a way that makes them more productive. Instead of ads that feel intrusive, we create marketing that contributes something,” he said.

“These are modern solutions with win-win outcomes.

“We field a ton of inquiries from Aussie brands and businesses intent on implementing pro-people policies. You see the same trend in the rise of company positions with the words ‘people’ and ‘culture’ in them.”




Please login with linkedin to comment

culture consultancy Ministry of Culture

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]