Tatts Lotteries Wrapped Up Extra Gifts For Aussies Last Year With Outdoor Campaign

  • Instant Scratch-Its_BigGifts 3 - Melbourne
  • Instant Scratch-Its_BigGifts 2 - Brisbane
  • Instant Scratch-Its_BigGifts - Sydney
1 / 3

In the week leading up to Christmas, while everyone else was busy wrapping their presents, Tatts Lotteries wrapped a few of its own to Australians to add Instant Scratch-Its to its Christmas shopping list.

Called ‘Little Gifts, Big Wins’, the out-of-home campaign featured large gift-wrapped Christmas presents including luxury boats and cars, showing how the little gift of an Instant Scratch-Its ticket could turn into a big win.

Head of marketing Karine Mac said Instant Scratch-Its tickets are the perfect last-minute gift.

“This year we wanted to remind Christmas shoppers that a fun little present could turn into a top prize win,” said Mac.

https://vimeo.com/150646363

“Breaking through shopping centre clutter is difficult at the best of times, and almost impossible at Christmas,” said Brendan Greaney GPY&R Brisbane executive creative director.

“So we thought we’d give people a little reminder while they’re on their way to the shops.”

The eye-catching mobile installations, brought to life in collaboration with the teams at ApolloNation and oOh! Edge was driven around major roads, shopping precincts and landmark destinations in Melbourne, Sydney and Brisbane during the seven days leading up to Christmas.

 

CREDITS:

Tatts Lotteries:

Karine Mac         Head of Marketing, Tatts Lotteries

Ann Hooper        Senior Brand Manager, Instant Scratch-Its

Matt Itzstein        Assistant Brand Manager, Instant Scratch-Its

Michelle Dyer     Marketing Coordinator

 

GPY&R:

Brendan Greaney Executive Creative Director

Nick Williams      Head of Design

Andrew Leftley   Senior Art Director

Richard Boland  General Manager

Ricky Harpin       Senior Account Manager

Fiona Caird         Group Communications Director

 

Carat:

Gill Black             Business Director

 

Apollo Nation:

Leah Beadman  Business Director

 

oOh! Edge:

Luke Maurel        Client Service Director

Fiona Young       Campaign Manager




Please login with linkedin to comment

beach body ready GPY&R

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]