Full-service marketing agency Superdream has announced the appointment of Lachlan Kirkwood as its digital marketing manager based in its Brisbane office.
Reporting to Australian director Kirsty Visman, Kirkwood will oversee the digital accounts of Superdream’s clients in the Australasia region, and will be responsible for driving digital performance and developing strategies to enhance conversions.
Kirkwood joins Superdream with extensive experience in the tech industry. He previously worked at data and artificial intelligence agency Max Kelsen, developing digital strategies across a variety of brands.
Visman said the appointment of Kirkwood means Superdream’s clients will now have access to a local expert offering data-driven digital solutions.
“Digital marketing provides brands with the opportunity to really build an online community,” she said.
“We now have the ability to provide digital services locally, which will really add value to both our existing and future clients.”
Commenting on his appointment, Kirkwood said: “As technology evolves at such a rapid pace, it’s essential to remain at the forefront of the latest advancements and practices to gain a competitive advantage.
“I’m excited to bring my passion for digital marketing and my data-driven approach to Superdream, identifying digital opportunities that drive value for clients.
“I am delighted to be working alongside an award-winning international team of passionate and highly creative people.
“Superdream has 24-hour operations with its UK office, allowing us to get the most out of every day. I look forward to working closely with the team to integrate end-to-end strategies.”