Study: Hotels Remain Tops For Travellers Who Increasingly Eschew Airbnb
A new study of its guests by by The Rees Hotel group has found that travellers still prefer a hotel to the likes of sharing sites like Airbnb.
Despite a boom in the shared economy offering exponentially more accommodation choices, this has not impacted the survey results as much as perhaps could be first assumed. Hotels are by far still the tried and true favourite for “always” being first choice in both leisure and business travel reservations.
In the business travel context 68 per cent of travellers “always” book hotel rooms and 80 per cent said they’d “never” used Airbnb. Some 81 per cent “sometimes” book apartments when on holiday. Most of those surveyed booked more than 10 room nights a year.
Over half of the survey respondents will stay the same amount of hotel room nights in 2018 and 30 per cent signalled they’ll spend 30 per cent more hotel nights in hotels this year.
The two main reasons given in favour of hotel rooms over other choices was for their best fit with short stays “for less than three nights” and best for meeting the needs of “solo travellers” or those with a partner only.
Apartments were favoured for extended stays, cooking facilities and the extra space. Hotel villas or residences were a best match for those wanting a “home away from home”.
Peer-to-peer platforms like Airbnb were preferred by an overwhelming 64 per cent but only when they wanted to “save money” when offshore and seeking a “more local experience”.
For trips where there’s a mix of business and pleasure or a niche activity like an event – again hotels took the prize for attracting the greatest number of thumbs up. Most voters said they “always” book a room instead of choosing an apartment, hotel villa or residence or Airbnb.
Over all, “service” was the main repetitive reason why hotels were number one.
Other reasons ranged from “enjoying the luxury of not having to make beds” through to “all the extra touches like hand written notes and complimentary gifts”.
Room service, housekeeping, a central location and the convenience of one “charge back facility” were predominantly mentioned as the ”best” thing about staying at a hotel.
What frequently made the “worst” list for travellers included noisy neighbours, uncomfortable beds, no kitchen, extreme air conditioning (either too cold or too hot) and inaccurate portrayals of rooms on booking websites leading to the common pitfall of “thinking your room is larger than it is in reality and comes with a totally different view”.
The poll also explored views about hotels’ sustainable practices. Some 65 per cent said it was “very important”. The top initiatives travellers’ rated in order of preference were recycling and paperless communications, followed by not laundering towels daily.
Other ideas suggested to improve sustainability included installing solar powered hot water, rooftop gardens with beehives, partitioned rubbish bins and avoiding the use of plastic straws.
Mark Rose, chief executive at The Rees said he was not surprised by the survey results.
“It’s encouraging to see that our focus on having an excellent service ethic and commitment to sustainable practices is so well aligned with what guests want.”
The difference he says between hotels and the peer-to-peer community driven hospitality model comes down to service and he attributes that focus to be one of the prime reasons for the independently owned boutique property’s ongoing and consistent success.
“This survey clearly underlines that guests want great service when they are on holiday or travelling for work. We have put a huge deliberate effort into giving our team the skills and offerings necessary to consistently add that little bit extra” Rose said.
Latest News
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.
Entries For Five Decades Of Advertising Graduates Awards Close On Monday
Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.
Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.
Campfire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
Chicken chain unveils important First Nations initiative. The actual chickens more concerned with the Adani coal mine.
Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
MFA Awards adds some serious clout to its judging panel. Still no confirmation Paulini will be performing on the night.
Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
Every office has that one hard of hearing person that's oblivious to the fact. Ramp up their insecurities with this.
Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
Data shows Aussies prioritising light entertainment over hard news. And who can blame them if you've seen the hard news!
Fur Media Partners With Mad Paws To Support Advertisers
It's never good if your office smells like faeces & brine chunks in aspic. Not if you're pet-friendly agency Fur Media.
MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
There are few pluses to be had with global warming, except the extension of ice-cream eating season.
Sling & Stone Scrubs Up With Lush Account
Got friends at Sling & Stone? Expect the dreaded loofah and bath bomb for birthdays/Christmas this year.
SBS’s The Cook Up With Adam Liaw Produces ‘Fewer CO2 Emissions Than Industry Average’
SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.
GumGum & Playground xyz To Merge Media Portfolio, Creating “Powerhouse” Ad Suite
GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a keg, but whatever works.
All The Winners & Grinners From The TikTok Young Lions Awards Night!
Last week saw every part of the human experience: Exalted, devastated, exhausted & stuffing sausage rolls in the corner.
TV Ratings (21/4/24): Farmer Wants A Wife Wins Sunday Prime Time
Farmer Wants A Wife does make the country life seductive. Apart from the manure stench & the bleating roosters at 5am.
Australia’s Automotive Industry Shifts Gears With CTV
How much was CTV responsible for Australia's record car sales in 2023? Or those horrible oversized American utes?
Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office
Aussie comms agency unveils its Tokyo plans. Confirms it's still getting the hang of the toilets over there.
Daniel Goldstein Promoted To Head Of PR At Example
Try as he may to surreptitiously blend in with the wall in his photo, this PR fellow still relatively easy to spot.
Marie Claire & Volvo Partner For The Planet: Nominees For The Inaugural Marie Claire Sustainability Awards Announced
Fashion bible Marie Claire unveils its Sustainability Awards. Yet still refusing to recycle 2023's maxi skirts trend.
Sefiani Unveils A Wave Of Promotions & Appointments
Life's good in PR/comms as Sefiani unveils new hires. Well, bad news for media sites obsessed with redundancy stories.
Yahoo Launches Identity Solutions For CTV
Connected TV just got a whole lot more exciting with this innovation. Bar the incessant Friends re-runs.
Infosum Launches Data Clean Room Solution With Samsung Ads Australia
Infosum & Samsung Ads launch a data clean room solution that's a lot more than a Wettex & squirt of Ajax.
Fast 10: Bread Agency’s Amaury Treguer On Its “Unrivalled” Social Commerce Focus
Bread Agency's Amaury Treguer takes B&T's Fast 10, as he reveals why he won't be sandwiched up against the opposition.
X And Elon Musk To Sue Australia’s eSafety Commissioner Over Sydney Stabbing Takedown Order
If this all wasn't traumatic enough, Elon weighs in to prove he's the world's richest man & world's biggest dickhead.
CRA Siren Award To Be Presented At B&T Awards 2024!
Often attend award nights & think "I wish this night would never end"? Well, B&T's just got that tiny bit longer.