Splendour in the Grass 2019 more than lived up to the hype with a capacity audience of 42,500 people making the journey to North Byron Parklands for the huge festivities.
With massive sets from music superstars Childish Gambino, Tame Impala and over 100 more artists, the crowds were primed for the occasion.
In 2019 the festival expanded to accommodate the growth in attendees, creating more opportunities for the festival sponsors to entertain and engage the huge audience.
Splendour is music and much much more! It is an experience feast, a festival within a festival, where creativity in all forms comes to life.
The curated program creates a wonderland of workshops, craft, panels, comedy, arts, science and sculpture to compliment the diverse music line-up.
In 2019 the festival sponsors brought their a-game adding to the festival creative program, exciting music fans across the whole weekend.
The on-ground impact was significant with 81 per cent of attendees stating that the sponsor activations made them more likely to use the brand and that a further 65 per cent made them feel more positive toward the brand.
All sponsors earned genuine brand love with attendees, crafting experiences to perfectly compliment the festival program and build powerful direct relationships.
Excited audiences share their experiences a lot, where the excitement overflows to native social amplification, impacting hundreds of thousands of non-attendees and offering sponsors major kudos.
Research tells us that live music fans are highly influential, 5.5X more likely to be a “micro-influencer” than Australian non-live music goers, meaning when they are excited and share content it reaches a significant digital audience.
In 2019 we saw a diverse group of brands collaborating with Secret Sounds Connect for the Splendour experience.
Returning to activate this year we had Visa, Smirnoff, Captain Morgan, Carlton Dry, Strongbow, Contiki, Red Bull, Rimmel, Jacob’s Creek, TOM Organic and G.H.MUMM.
2019 also welcomed new activations from THE ICONIC, OPPO, Tinder, Bonds, Durex and Herbal Essences.
Some of the activations:
Visa mobile payments streamlined thousands of payment transactions, where attendees could tap to pay with Visa on their mobile, alongside Visa’s perfectly curated outdoor cinema.
Smirnoff brought back THE WILDS where the best mixed drinks were served with big tunes.
Captain Morgan invited audiences to board ship with the Captain delivering unexpected events.
Carlton Dry literally brought their beer to life creating an uncomplicated world inside a giant inflatable keg.
The award winning THE ICONIC Laundromat came to Splendour for the first time.
After the huge success at Falls Festival the venue returned seeing party attendees crawl through the jumbo washer into the music party, featuring huge artists like Winston Surfshirt, Friendly Fires and Alex Dyson.
Thousands visited the Laundromat, while also taking advantage of the curated festival fashion in THE ICONIC retail store onsite.
Tinder was the new kid on the block in 2019, creating the Tinder Block Party, a space for the wannabee lovers, the music lovers.
The block party was part of the global Tinder Festival Mode release, allowing festival lovers to wear the Splendour badge on their Tinder profile to show their passion for music.
They created SWIPE RIGHT™ Song Requests, giving fans the chance to dedicate songs to new and old loves.
For a special spin on nightlife Contiki brought back their infamous Tiki Karaoke Bar where attendees could impress the crowd with their vocals.
Red Bull delivered the best kickoff party on Thursday night continuing to support artists from across the globe.
Bonds created a life-like bedroom to showcase the best Bonds has across refined basics and festival brights.
To keep it edgy Rimmel offered the perfect service to keep attendees self-expression fresh all festival weekend, with make-up artists giving attendees that festival look.
Jacob’s Creek delivered great wine and tunes at The Winery.
G.H. MUMM brought our favourite bubbles at the Champagne Bar.
TOM Organic offered their premium, organic cotton pads and tampons, while Herbal Essences kept attendees hair fresh and beautifully fragrant with their wash and style station onsite.
Icebergs Dining Room & Bar opened up a premium dining experience with cultural curator restaurateur Maurice Terzini, supported by Visa, Smirnoff Infusions, Red Bull Organics and Hoegaarden.