Spandau Ballet Front Smoothfm’s New TVC

Spandau Ballet Front Smoothfm’s New TVC

NOVA Entertainment has announced the launch of smoothfm’s latest marketing campaign, featuring the iconic international act Spandau Ballet, airing on commercial, pay TV and digital from Sunday 8 March.

The TVC highlights smoothfm’s position of creating a moment of relaxation in everyone’s busy lives. Using simple, beautiful imagery, the TVC reflects the mood created by smoothfm, set to Spandau Ballet’s big hit “True”.

Tony Thomas, NOVA Entertainment chief digital and marketing officer said, “smoothfm’s success is due to it playing a unique role in the busy lives of Australians and this TVC, along with the endorsement from such an amazing artist like Spandau Ballet, showcases the brands benefit beautifully.”

Spandau Ballet recently launched the station’s experiential live music brand “A Night With”, and their hit singles regularly feature on smoothfm’s playlist, making the group a natural choice to front the new campaign.

The new TVC is the second in a series that began with smoothfm’s Michael Bublé “Haven’t Met You Yet”, the TVC that launched smoothfm into the radio landscape in May 2012.

 




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]