NOVA Entertainment has announced the launch of smoothfm’s latest marketing campaign, featuring the iconic international act Spandau Ballet, airing on commercial, pay TV and digital from Sunday 8 March.
The TVC highlights smoothfm’s position of creating a moment of relaxation in everyone’s busy lives. Using simple, beautiful imagery, the TVC reflects the mood created by smoothfm, set to Spandau Ballet’s big hit “True”.
Tony Thomas, NOVA Entertainment chief digital and marketing officer said, “smoothfm’s success is due to it playing a unique role in the busy lives of Australians and this TVC, along with the endorsement from such an amazing artist like Spandau Ballet, showcases the brands benefit beautifully.”
Spandau Ballet recently launched the station’s experiential live music brand “A Night With”, and their hit singles regularly feature on smoothfm’s playlist, making the group a natural choice to front the new campaign.
The new TVC is the second in a series that began with smoothfm’s Michael Bublé “Haven’t Met You Yet”, the TVC that launched smoothfm into the radio landscape in May 2012.